There is one very important factor – the growth of the middle class. For the next 5–10 years this going to be the major driver for the emerging economies.
On the climate change side and energy side, we know that the cost of inaction is higher than the cost of action in the future.
I think it will be very helpful if we can make longer term thinking a little bit sexy again. Because if you have the ability to have sustainability on your mind, when you make decisions … it gives you different maneuvering space.
Many questions should be answered in order to understand how to build the new model of sustainable economy. But the foundation of this model, in my opinion, should be trust and transparency.
Be very focused on the long-term and set examples on your own behaviour and the environment you create for your company. Run your business with a deeper purpose so that people can align themselves to it.
The first thing for leadership, I think, is to look reality in the eye. If we don’t understand that reality, it’s very difficult to make real plans.
You have to understand, in this dying age, how to be a global organisation that delivers globally, but sources locally.
In cooperation with Citi
In cooperation with PepsiCo
In cooperation with PwC