With mobile penetration projected to surpass desktop users for the first time this year and mobile accounting for a rapidly growing 23% of online sales, a new generation of locality services and big data personalization applications promises to transform mobile interaction. What strategies should business and marketers adopt to take advantage of these opportunities?
“From our perspective, it (big data) is going cognitive, that’s the next step. Systems are becoming smarter and they can be applied in healthcare and public services”.
“Big data has been around for a long time. What is different now is the explosion of data. To make this point real for you: more unique content will be created this year than in the last 5,000 years”.
In cooperation with VTB Capital
In cooperation with EY. By invitation only