“I believe that social accountability of business should go as follows: be specific and choose what needs your support the most. Be empathetic.”
“We are actively involved in all international organizations, such as the IOC, and above all, we strive for integrity of the Olympic movement and the Olympic ideals – the ideals we pass on to our children.”
“Sport is one of the few things today that can unite people and create a positive attitude. Turning it into an instrument of political warfare is nothing less than a crime.”
“Once all the anti-doping reforms are put in place, our anti-doping organization would be among the world’s most airtight.”
“Sport transcends national borders.”
“Business wants to be associated with integrity and transparency, rather than deceit or corruption.”
“We remain a part of the international sports community and I am positive that we will overcome all our crises – but only if our global partners cooperate with us.”
The key point is to create a clear and concise language easily translatable into another – the language of sport.
It is very important that organizations like FIFA and IOC build trust relationships with the local people.
“If you aren’t present when a rule set or an evaluation policy is being formed, you cannot expect your voice or interests to be taken into consideration later. This is a natural process and is to be expected.”
In partnership with the Russian Export Center
In partnership with ROSATOM State Atomic Energy Corporation