I believe that you can win the e-commerce as a brand, when you develop an advertising model that works with e-commerce shopper.
E-commerce is not a new channel, but a new business model.
The right business model is simply the model that shopper has chosen. Whatever the shopper chose is the right model.
In order to maintain a high sales turnover, our price should be competitive because the consumer’s final decision depends on the price.
The main driver of economic growth is a skilled workforce. Educational systems should be created in the area of e-commerce. They have a great future.
There is no difference between online or offline. This is commerce, nevertheless. The next step is purchase 5.0 – the Internet of things, where the consumer will only have to receive the product and the things will communicate with one another and make orders.
The logistics infrastructure should be ahead of the growth of business in order to maintain demand. The client must have the right to choose and get high-quality service.
In partnership with PwC