We are actively working with general public focus groups and seeking to reach a new branding level as ‘Tula – the Russian workshop’.
The projects and brands that emerge and gain quality and demand locally should be supported by the state.
We need to offer quality output to the external market but, at the same time, use the opportunities that are available – be they global, inherited from Soviet times, or new ones, including those created by regional brands that become famous and marketable.
In the first place, conditions must be created to make sure the idea ‘Russian means mine’ is embedded in the perception of the Russian audience, and exports will then string along.
The priority goal is to find a model, a single strategy that would allow a solid and purposeful communications and information strategy and the role of each institute in promoting the unified ‘Made in Russia’ brand to be established.
‘Made in Russia’ is about communication; it has to be promoted by joint efforts through manufacturing companies and our culture.
We have to promote Russia as an image reminding foreigners of what might make them associate themselves with that image.
The international brands that will emerge tomorrow will be created by people who are being born now and growing up in small towns and villages, so it is essential to support human capital.
In partnership with the Far East Investment and Export Agency
In partnership with En+ Group
In partnership with Deloitte
In partnership with Mastercard