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June 2017
1 June
Roscongress Foundation Session

MADE IN RUSSIA: CREATING A NATIONAL BRAND

11:00-12:15 Congress Centre, Conference Hall D1
Free trade and e-commerce erase boundaries for consumers, opening up access to the global market for goods and services. This creates new opportunities for Russian exporters and their products: with the creation of recognized brands, Russian entrepreneurs can create product loyalty for goods and services the world over. What brand attributes should customers gain from the Made in Russia label? How can Russian exporters build recognition in key export markets and what experience from other countries is relevant? What support systems and services should underpin a national brand in order to secure the substantial growth of a value-added good or service?
Moderator:
Sergey Brilev, Anchor, Deputy Director, Russia TV Channel; President, Bering Bellingshausen Institute for the Americas
Panellists:
Daniil Algulyan, Senior Vice President, Export Financing and Documentary Operations, State Corporation Bank for Development and Foreign Economic Affairs (Vnesheconombank)
Aleksey Andreev, Managing Partner, Depot WPF; Co-President, Russian Brand Consultancies Association (ABKR)
Simon Anholt, Founder, The Good Country Index; Independent Policy Advisor; Leading Place Branding Expert
André Calantzopoulos, Chief Executive Officer, Director, Philip Morris International
Vladimir Dmitriev, Vice President, Chamber of Commerce and Industry of the Russian Federation
Alexey Dumin, Governor of Tula Region
Petr Fradkov, Chief Executive Officer, Russian Export Center
Sergey Levin, State Secretary - Deputy Minister of Agriculture of the Russian Federation
Denis Manturov, Minister of Industry and Trade of the Russian Federation
Sergey Mikhaylov, General Director, Russian News Agency TASS
Maria Morozova, General Director, Elena and Gennady Timchenko Charitable Foundation
Mikhail Sadchenkov, Head of Project "Made in Russia", The Roscongress Foundation
Mikhail Shamolin, President, Chief Executive Officer, Executive Board Director, Chairman of the Management Board, Sistema

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