Programme

THE CHANGING NATURE OF THE RUSSIAN CONSUMER

The Human Dimension
Panel Session
Courtyard No. 3, PEPSICO CAFÉ

Moderator:
Vladimir Gerasimov , First Deputy General Director, Executive Director, Interfax Information Services Group

Panellists
Anatoly Aksakov , Chairman of the Committee of the State Duma of the Federal Assembly of the Russian Federation on Financial Markets; President, Association of Regional Banks of Russia (Association ‘Russia’)
Anders Bering , Vice President, Public Affairs & Media Relations, Carlsberg Group
Alexey Grigoriev , Head of METRO AG Representative Office Moscow, METRO GROUP
Christian Kaufmann , Finance Vice-President in Russia, Belarus, Ukraine, Unilever
Dmitry Kostygin , Сhairman of the Board of Directors, Ulmart
Sotirios Marinidis , Vice President Eastern Europe and Central Asia, P&G
Martijn Peeters , Partner, Consulting Services, Retail & Consumer, Pharmaceuticals, PwC
Silviu Popovich , President, PepsiCo Russia, Ukraine and CIS
Igor Shekhterman , Chief Executive Officer, Chairman and Member of the Management Board, Х5 Retail Group N.V.
Valery Schapov , President, Mars LLC

Broadcast

Key moments

Consumers have become more rational, more conscious, they think longer before they buy something.
Martijn Peeters
Now that is a new age, the age of a consumer, we call it a zero moment of truth because a consumer essentially can buy anything, anytime, anywhere.
Sotirios Marinidis