The Human Dimension
Panel Session
Congress Centre, Conference Hall B1

In Russia, the expansion of sports is a priority for the government and over recent years, the state has made substantial investments in hosting major international sporting events, developing modern infrastructure, supporting athletes, and encouraging sports and the concept of a healthy lifestyle. Building on success to date, full-scale development of the sports economy is underway, including organized competitive sports and recreational activities, managing sports federations, tournaments involving professionals, and a variety of championships. A case in point is China, where sport was used to drive commercial success based on a comprehensive national strategy to meet the government’s ambitions to become a global sporting power. How can the efforts of business and the media be coordinated to support state initiatives? Can experience garnered in other countries be employed in Russia?

Igor Stolyarov , Deputy General Director, Sovetsky Sport

Ma Guoli , Vice Chairman, LeSports
Arkady Dvorkovich , Deputy Prime Minister of the Russian Federation
Tinatin Kandelaki , General Producer, Match TV
Aleksandr Karelin , Three-Time Olympic Champion in Greco-Roman Wrestling
Sergey Kupriyanov , Press Secretary of Management Committee Chairman – Deputy Department Head, Gazprom
Hong Li , Chairwoman, Shankai Sports
Khabib Nurmagomedov , Two-Time Russian Combat Sambo, Two-Time World Sambo Champion
Michael Payne , International Expert in the Sport Industry; Marketing and Broadcast Rights Director, International Olympic Committee (1988–2004)
Roman Rotenberg , First Vice-President, Russian Ice Hockey Federation


Key moments

If sport events are shown properly, attractively and nicely, the TV audience will keep burgeoning.
Alexander Zhukov
It is necessary to simultaneously create quality mass media calling everybody’s attention to sports and to develop mass sports; then sports will become truly attractive for television and business several years from now.
Arkady Dvorkovich