Programme

THE ECONOMICS OF SPORT: STATE, MEDIA, AND BUSINESS WORKING TOGETHER

The Human Dimension
Panel Session
Congress Centre, Conference Hall B1

Moderator:
Igor Stolyarov , Deputy General Director, Sovetsky Sport

Panellists
Ma Guoli , Vice Chairman, LeSports
Arkady Dvorkovich , Deputy Prime Minister of the Russian Federation
Tinatin Kandelaki , General Producer, Match TV
Aleksandr Karelin , Three-Time Olympic Champion in Greco-Roman Wrestling
Sergey Kupriyanov , Press Secretary of Management Committee Chairman – Deputy Department Head, Gazprom
Hong Li , Chairwoman, Shankai Sports
Khabib Nurmagomedov , Two-Time Russian Combat Sambo, Two-Time World Sambo Champion
Michael Payne , International Expert in the Sport Industry; Marketing and Broadcast Rights Director, International Olympic Committee (1988–2004)
Roman Rotenberg , First Vice-President, Russian Ice Hockey Federation

Broadcast

Key moments

If sport events are shown properly, attractively and nicely, the TV audience will keep burgeoning.
Alexander Zhukov
It is necessary to simultaneously create quality mass media calling everybody’s attention to sports and to develop mass sports; then sports will become truly attractive for television and business several years from now.
Arkady Dvorkovich