The Retail Realities of Augmented Reality
The market is already offering out-of-the-box solutions for immediate implementation of augmented reality in business applications ranging from healthcare, space, manufacturing, and logistics to education and behavioural modelling. It is projected that augmented reality will generate USD 120 billion in purchases by 2020, changing the entire experience of retail and how customers engage with products. In the US, retailers have already found that 61% of responding shoppers prefer to shop at stores that offer augmented reality. How are big consumer and luxury brands pioneering augmented reality advertising strategies? And how will this change expectations and demands for retailers all over the world?
Dmitry Peskov , Director, Young Professionals Department, Agency for Strategic Initiatives to Promote New Projects (Agency for Strategic Initiatives)
Evgeny Dankevich , Chairman of the Management Board, Member of the Supervisory Board, Bank Otkritie Financial Corporation
Alexey Katkov , President, Sistema Venture Capital
Brett King , Founder, Chief Executive Officer, Movencorp Inc.
Christian Morales , Vice President, Intel Corporation
Michael Robinson , Partner, Head of Engineering, UK Digital, Deloitte
Sergey Solonin , General Director, FINTECH Association