Programme

The New Age of Corporate Social Responsibility

FOCUS ON THE HUMAN FACTOR
Panel Session
Pavilion G, Conference Hall G1

Competing with leading corporations in the global market Russian companies demonstrate the same level of commitment to corporate social responsibility as their international counterparts. While Russian businesses have significantly increased their support for charity organizations within the country, little is known about their international support programs. Russian companies, however, are involved in a number of large-scale social and humanitarian projects aimed at strengthening their reputation in the country of operation. They engage both Russian and international organizations to provide assistance to the population in the regions affected by natural disasters, wars and such diseases as Ebola. What are the features of international corporate social responsibility programs? What social and humanitarian initiatives do corporations adopt? What are the mechanisms of state support for such activities? What are some of the best international practices of private humanitarian funding? How does the corporate sector work with Russian and foreign NGOs?

Moderator:
Evelina Zakamskaya , Anchor, Russia 24; Editor-in-Chief, Doctor Channel

Panellists
Christine Beerli , Vice-President, International Committee of the Red Cross (ICRC)
Matthias Berninger , Global Head of Public Policy, Mars Incorporated
Bertrand Bonvin , President, Russia and Belarus, Philip Morris International (PMI)
Victor Vekselberg , Chairman of the Board of Directors, Renova Group; President, Skolkovo Foundation
Marina Zhigalova-Ozkan , General Director, The Walt Disney Company, CIS
Alexey Malinovskiy , Senior Vice President, Head, Russia, Kazakhstan, Belarus and Armenia, Mastercard
Jerome Oberreit , Secretary General, Médecins Sans Frontières (MSF)
Evgeny Primakov , General Director, Russian Humanitarian Mission
Sergey Storchak , Deputy Finance Minister of the Russian Federation
Nigel Timmins , Humanitarian Director, Oxfam

Broadcast

Key moments

Humanitarian aid is the last resort, it is a temporary solution. If we want to do something, we must aim at long-term projects that improve the quality of life.
Evgeny Primakov
General Director, Russian Humanitarian Mission
Russian companies prefer to conduct humanitarian projects using their own resources and open up for themselves the wonderful world of humanitarian work. They do not outsource this work to other operators.
Evgeny Primakov
General Director, Russian Humanitarian Mission
One of the main problems consists in poor development of technologies that may be used for humanitarian aid and sustainable development of society.
Alexey Malinovskiy
Senior Vice President, Head, Russia, Kazakhstan, Belarus and Armenia, Mastercard
In society today, we have very diversified interpretations of social responsibility of business and there is no definite answer to this.
Victor Vekselberg
Chairman of the Board of Directors, Renova Group; President, Skolkovo Foundation
One of the main priorities promoting sustainable development consists in educational programmes.
Victor Vekselberg
Chairman of the Board of Directors, Renova Group; President, Skolkovo Foundation
We have to learn how to work within this triangle. There has to be business, with its financial resources, the government, with its priorities, and professional charitable organizations.
Victor Vekselberg
Chairman of the Board of Directors, Renova Group; President, Skolkovo Foundation
There is a trend in general that there are many successful businesses, who try everything they can to avoid paying taxes, and I believe that is a trend that need to be reversed.
Matthias Berninger
Global Head of Public Policy, Mars Incorporated