Programme

How to Win the Trust of Tomorrow’s Consumer

25 May, 16:30–17:45
The Global Economy in an Era of Change
Panel Session
Pavilion G, Conference Hall G3

Shifts in the global economy and demographic changes have a significant impact on consumer preferences. Demonstrative consumption is increasingly becoming a thing of the past, and more purchases are being made on the internet, bypassing traditional sales channels. The criteria that buyers use to evaluate products are also changing. What do we know about the consumers of tomorrow? How might consumer behaviour change in 10 to 20 years, and what are the potential demands? What should companies do today to earn the trust of tomorrow’s buyer?

Moderator
Maxim Filimonov, Deputy Chief Executive Officer, Chief Editor, TASS Russia

Panellists
Stefanos Vafeidis, General Manager, Coca-Cola HBC Russia
Alexey Kalitsev, Managing Director, Hyundai Motor Company/CIS LLC
Evgeniy Kapyev, General Director, Eksmo-AST Publishing Group
Olaf Koch, Chairman of the Management Board, METRO AG
Laxman Narasimhan, Chief Executive Officer for Latin America and Europe Sub-Saharan Africa, PepsiCo
Ruslan Novikov, General Director, Argumenty I Facty Ltd
Anatoly Pechatnikov, Deputy President – Chairman of the Management Board, VTB Bank
Maxim Protasov, Head, Russian Quality System
Loic Tassel, President for Europe, P&G
Bill Thomas, Chairman, KPMG International

Front row participant
Arian Romanovskiy, Co-Founder, ‘You Are’ Agency

Broadcast