The Export Potential of Russia’s Creative Industries
The creative sector is establishing new niches in areas where various technologies intersect, expanding the export potential for the economy. Creative industries represent a source of growth for exports beyond raw materials, and can help Russia establish its cultural output abroad, while putting forward a positive image for the wider world. The sector also makes a substantial contribution to the country’s investment attractiveness, and provides an opportunity to change the structure of exports in favour of high-tech products as well as creative and digital services. At the same time, it offers great potential for the application of Russian human capital in the global context, while acting as a driver of Russian soft power. What strategies can be undertaken to expand Russia’s role in the global business community by increasing market share in the creative economy? Which creative industries have the greatest potential for export today, and which have the potential in the future?
Ekaterina Cherkes-Zade, Director, Universal University
Stephen Brobst, Chief Technology Officer, Teradata
Dmitry Neyaglov, Chief Executive Officer, VRTech Group
Yuliana Slashcheva, Chairman of the Management Board, Creative Production Association Soyuzmultfilm Film Studio FSUE
Andrey Slepnev, Chief Executive Officer, Russian Export Centre
Aysel Trudel, Co-Founder, Member of the Board of Directors, Aizel.ru
Alexander Shumskiy, President, Russian Fashion Council; President, Mercedes-Benz Fashion Week Russia
Front row participants
Ekaterina Galanova, Producer, Director; Founder, Head, International Ballet Festival "Dance Open"
Anton Malyshev, Executive Director, Federal Fund for Economic and Social Support of the Russian Cinematography (Cinema Fund)
Anna-Maria Treneva, Head for Sales in Central and Eastern Europe and Russia, Facebook Inc.
Tatyana Tylevich, Chief Executive Officer, Imperial Porcelain Manufactory JSC
Evgeny Yashuk, Chief Executive Officer, Association of High Fashion and Pret-a-Porter