Media in the Artificial Intelligence Era: A Survival Guide
Today human intellect is supported by an ever-increasing number of digital resources where artificial intelligence is redefining the possible and changing the world. The media and entertainment stand at the very epicentre of this digital revolution, being both its driving force and the industry most susceptible to technological change. Are we ready for the new VUCA world and media landscape? Artificial intelligence is already closing in on its human counterpart: it has won at chess, Jeopardy!, and the Chinese board game Go, and in January 2018 it beat humans in a reading comprehension test. Speech-to-text programmes and text-writing programmes make it possible to automate many of the functions of a journalist – a creative profession until now. Bloomberg has replaced some of its news staff with an artificial intelligence program that writes stock news faster and with more flair than humans. Owing to their dynamism, honesty, and sincerity, increasingly popular amateur news sites and blogs are now starting to compete with leading television, radio, and print media journalists. Is the end in sight for professional journalism or will machine learning lead to a shift towards editorial journalism reflecting the author’s original views and approaches? Which key trends will affect the structure of media consumption? How have TV habits changed and how will new technologies shape their future? What is the future for media in the era of virtual reality? What should market giants be investing in: quality content or quick popularity? Who will create elite content in the digital economy?
Andrey Sharonov, President, Moscow School of Management SKOLKOVO
Dmitry Aksenov, Chief Executive Officer, Founder, DigitalGenius
Grigory Bakunov, Director of Technology Distribution, Yandex; Head, Yandex.Health
Hiroshi Igarashi, Director, Dentsu Inc.
Vincent Perez, Actor, Film Director
Martin Ford, Futurist, Author, The New York Times Company; Author of the Book "Rise of the Robots: Technology and the Threat of a Jobless Future"
Dmitry Chernyshenko, Chief Executive Officer, Member of the Board of Directors, Gazprom-Media Holding
Dmitry Shushkin, Chief Executive Officer, ABBYY Russia