Programme

Opportunities of New Infrastructure and Technology in Sport

25 May, 16:30–17:45
Technology for Leadership
Panel Session
Conference Hall 3.1 (Krasnodar Region)

The global sporting industry is demonstrating annual growth, where modern technologies and the transition to a digital economy are creating new opportunities for various segments while simultaneously setting higher requirements. How can the economic effect and other advantages of holding major sporting events be assessed, and how could the most be made of the legacy of such events? Are new sporting arenas ready to compete with broadcasters for audiences? Will sporting television be able to withstand the competition by broadcasting on social networks and other new distribution formats? How are sponsors assessing the effectiveness of investment in various sporting products with global trends in mind? How is the convergence of the sporting and entertainment industries progressing? How effectively are sporting clubs and leagues making use of new technologies and approaches to work with and monetize their audience?

Moderator
Alexander Ivlev, Country Managing Partner for Russia, EY

Panellists
Hassan Al Thawadi, Secretary General, Supreme Committee for Delivery and Legacy
Emin Antonyan, Chairman of the Board, Secretary General, Russian Federation of Computer Sports All-Russian Public Organization
Shlomo Weber, Rector, New Economic School
Ilya Gerkus, President, FC Lokomotiv Moscow
Arkady Dvorkovich, Chairman, 2018 FIFA World Cup Russia Local Organising Committee
Pavel Kolobkov, Minister of Sport of the Russian Federation
Petr Makarenko, Chairman of the Management Board, TeleSport
Lana Popovic, General Manager for Russia, Ukraine, Belarus, Poland, Baltics and Moldova, The Coca Cola Company
Gilberto Silva, World Cup Winner and Arsenal Invincible
Sergey Fursenko, President, Chairman of the Management Board, Zenit Football Club

Broadcast