Programme

Event Infrastructure – An Investment in Quality

26 May, 11:45–13:00
Harnessing Russia’s Growth Potential
Congress Centre, Conference Hall B1

The ability of countries to transform the way they are represented in international markets is one of the key factors in the success of their political and economic strategy. There are examples of the events industry helping to change the infrastructure and strategy of individual cities and entire economies. Therefore, hosting major international events in a country is not only a matter of prestige but also a matter of economic effectiveness. Qualitative changes resulting from the hosting of events affect several areas, such as the quality of the event and recreational infrastructure, the quality of services, the education level of employees and professional training, leading to an improved business environment and investment policy in the region. How can the level of development of a country or a region after hosting a major event be measured, and how can the effect be best assessed? What steps are necessary to ensure high-quality preparation for events? Is investment in the professional development of specialists necessary? What role does the standard of services in a region play in hosting an event? What risks for the region’s image should be mitigated when planning for an event?

Moderator
Maxim Safonov, Director, Green Capital Alliance

Panellists
Sergey Alexeev, President, Russian Union of Exhibitions and Fairs; Executive President (Outgoing President), UFI The Global Association of the Exhibition Industry
Marianna Gevorski, Head of Project Development and Coordination, Bielefeld University of Applied Sciences
Marina Gunare, Professor, The Baltic International Academy
Alexey Kalachev, Chief Executive Officer, Russia Convention Bureau
Maxim Protasov, Head, Russian Quality System
Elif Balci Fisunoglu, Regional Director (Europe), International Congress and Convention Association (ICCA)

Front row participants
Sergey Voronkov, General Director, ExpoForum International
Ruslan Mirsayapov, Chairman of the State Committee on Foreign Economic Affairs, Government of the Republic of Bashkortostan
Felix Murillo, General Manager, Four Seasons Hotel Lion Palace
Anna Sadovnichaya, Deputy Director General, Expocentre
Daria Salamatova, Head of the Department of Congress Activities and New Business Development, World Trade Center Moscow

Broadcast