Music as a Means of Self-Actualization and Self-Expression, or How Music Culture Influences Success and Productivity

08 Jun , 12:00–13:15
BRICS Creative Business Forum
Congress Centre, zone D, conference hall D4

Music is an indispensable part of our everyday life. A study by the NAFI Research Center revealed that almost every single person living in Russia (98%) listens to music with some kind of regularity: 61% listen to music every day; 23% two or three times a week; and 15% a few times a month or less. Our taste in music begins to take shape during childhood and is transformed under the influence of our surroundings, technology, and age. What we choose to listen to depends on our culture, upbringing, and environment, as well as on our mood, from melancholic to energetic. How are the main trends in music for young people formed? What platforms are setting the trends for this generation? Do you need to have a good singing voice to make it in this business? Are today’s most successful artists heroes of our time? How has the musical landscape changed over the past two years? How do we create musical content for kids? Who calls the tune? How do artists build an audience on various music platforms? Why is radio a key element in being able to book stadiums? Who is prepared to pay for music these days? Are monetization platforms for your favourite artists the best way to go?

Vadim Tereshcuk, Chief Executive Officer, GPM Radio

Denis Dubovik, Head, "Friendship Music" Label
Mikhail Ilyichev, General Director, Zvuk
Pavel Kuryanov, General Director, Black Star Inc.
Oleg Sergeenko, Нead, “URA!Music” Label
Anatoly Tsoy, Singer, Blogger
Lyusya Chebotina, Singer