The Future of Investing in the Creative Industries. Where to Put Your Money in Order to Get a Return

08 Jun , 12:00–13:15
BRICS Creative Business Forum
pavilion G, conference hall G3

Private investors are still rather sceptical when they hear the words “investment in the creative industries,” despite the fact that some sectors have demonstrated healthy ROI. Russian cinema and TV, the food industry, music, and fashion are firmly established in terms of their investment attractiveness, and sub-sectors of these industries such as animation and gaming are beginning to attract the attention of investors both at home and abroad. In fact, many of them have consistently demonstrated high export potential. What kinds of projects in the creative industries are investors looking to back? Are there common approaches to investing across different sub-sectors of the creative industries? What areas are foreign investors interested in? What regions and countries are the most attractive in terms of exports today? Has an investment culture in the creative professions emerged?

Elena Lazko, Partner, Head of Strategy and Operations, Kept

Konstantin Bogomolov, Art Director, Moscow Drama Theatre on Malaya Bronnaya
Dmitry Breytenbikher, Senior Vice President, Head of Premium Customer Relations, VTB Bank
Hasan Hasanbalayev, Executive Director for Social Development, Corporation for the Development of the Far East and the Arctic
Yevgenia Gladkina, Businessperson, Member of the Board of Directors, Fedoskino
Alexandra Lekomtseva, Director for Development, Sample
Lyudmila Smirnova, Deputy General Director, Gazprom-Media Holding
Ekaterina Cherkes-zade, Director of the Center for the Development of Creative Economy, Agency for Strategic Initiatives to Promote New Projects