Programme

Robots Will Not Replace Creators: How Technology Influences the Evolution of Creative Professions

06 Jun , 11:00–12:15
Open discussion
pavilion F, Point Junior, inner courtyard
Point Junior, The Content Foundation

Studies show that creative industry professions are the most resistant to the risk of being replaced by artificial intelligence or robot labour. The creative economy itself only continues to expand and currently generates more than 3% of global GDP. Russia is keeping up with the world average: by 2030, the share of creative industries in the Russian economy will increase to 6%, while the share of people employed in creative professions is projected to be 15%. Creative industries encompass a wide range of industries: from film, music, and design to blogging and gaming. All these industries have one thing in common – they are actively developing and are influenced by new technologies due to the availability of digital services. What role do high-tech solutions currently play in the development of creative industries? What is the place of content in the modern world and how are the demands for creating content evolving? How is the digital content industry developing? What is the younger generation’s role in the creative economy? Which creative industries are the most promising in terms of starting a career?

Moderator
Yuliya Baranovskaya, TV Presenter, Channel One

Panellists
Stepan Kovalchuk, Senior Vice President for Media Strategy and Service Development, VK
Konstantin Obukhov, General Producer, TV-3 channel
Kristina Potupchik, President of the Open New Democracy Foundation, founder of the K2 agency
Fedor Sosnov, Executive Director, Federal Fund for Social and Economic Support to National Cinematography (Cinema Fund)
Vladimir Tabak, General Director, Dialogue ANO

Broadcast