Can Local Creative Brands Become Part of the Global Market?

08 Jun , 10:00–11:15
Social Agenda
pavilion G, Roscongress Foundation’s Social Platform

Local brands have enormous potential to become part of the international market. However, to achieve this, they need a collective strategy that aims to increase mutual trade turnover and not just export products. In world practice, successful infrastructure for small businesses has been created thanks to active support from the government, banks, incubators, and accelerators. Such resources help small and medium-sized entrepreneurs develop, take part in international exhibitions and fairs, and establish business contacts abroad. Can local brands become global ones? What partners does Russia need to increase mutual trade turnover? What support measures could support this growth? How should we design effective chains to produce and sell a fashion product based on partnership strategies with BRICS countries?

Aleksey Bazhenov, Fouder, Beinopen Institute for the Development of the Fashion Industry, Leading Expert; Head, Fashion System Project, Faculty of Creative Industries, National Research University Higher School of Economics

Николай Богданович,
Kristina Kostroma, Head, Department of Entrepreneurship and Innovative Development of the City of Moscow
Svetlana Nerushai, Chairperson, Committee for the development of small and medium business and the consumer market of Leningrad Region
Artem Orlov, Fouder, ORLOVPRAV, lawyer
Andrey Razbrodin, President, Russian Union of Entrepreneurs of Textile & Light Industry
Sergey Revyakin, Director of the Centre for Strategic Forecasting, Institute for Statistical Studies and Economics of Knowledge, National Research University Higher School of Economics
Afanasiy Savvin, General Director, Sakha Republic Development Corporation
Kirill Soloveychik, Chairman of the Committee on Industrial Policy, Innovation and Trade of St. Petersburg
Dmitrii Timurshin, General Director, Freedom Concept
Elena Tishenko, associate professor, MSU
Alina Tsutsu, Founder of Horizon
Ekaterina Cherkes-zade, Director of the Center for the Development of Creative Economy, Agency for Strategic Initiatives to Promote New Projects