Programme

Advertising is essential to build your brand image, get the attention of your target audience, increase sales, and increase the demand for creative products and services. Advertising is a powerful tool for the creative industries to draw attention to unique creative products and projects. Well-designed, creative advertising campaigns can increase product demand, raise brand values, and strengthen a brand’s position in the market.
What is the role of advertising in the development of the creative industries? How does advertising shape the image of creative brands? What innovative approaches and technologies exist for advertising creative projects? What opportunities are there for BRICS and the CIS to work together and promote the creative industries with advertising?

Moderator
Elena Reshetova, First Vice President at the Association of Communication Agencies in Russia

Panellists
Dina Abdrakhmet, Chairperson, Board of Trustees, Foundation for Creative Initiatives and Cultural Heritage, Kazakhstan
Dmitry Balvanovich, Founder, MOVIE PARK Studio; Development Director, Movie Park Group
Natalia Bredikhina, Creative Director, Setters communication agency
Alexander Vagin, CEO, Supermarket Branding Agency; Candidate of Economic Sciences; Member of the Management Board, Association of Branding Companies of Russia
Peng Yinlai, Director General, Chinese Cultural Centre in St. Petersburg
Anna Lukanina, President, Association of Russian Branding Companies
Slauzy Zodwa Mogami, Founder, Chief Executive Officer, Chairperson, Ladies in the Frontline (LLOA)
Anna Russka, Co-founder of the educational business forum "Reputation," Founder of the ANNARUSSKA Group of Companies
Olga Tsygankova, Director of Development and Managing Partner, SOCIALIST Creative Communications Agency
Юлия Шульга,

Anna Lukanina

President, Association of Russian Branding Companies

Managing partner Depot branding agency.
President of Russian Brand Consultancies Association.
Board member Global Local Branding Alliance (GLBA).
Head of DC Camp (educational platform for creative skills development).

Anna has been working in the creative industry for 24 years. In 2002 Anna joined the team of Depot – the leading international branding agency based in Moscow, recognized as the most creative in Russia, the proud winner of many awards including Cannes Lions, Eurobest, Red Dot, Pentawards, EPICA, EDA, Dieline and others.

In 2008 Anna joined the executive board of the European Brand and Packaging Design Association (epda) and was its President from 2011 to 2013.

Anna is the winner of Kotler Awards for achievements in the field of branding and design.

Since 2014 Anna is managing glba Moscow, representing Global Local Branding Alliance (glba) in Russia and Eastern Europe.

In 2019 Anna Lukanina became the President of the Russian Brand Consultancies Association.

In 2023 awarded the title of Academician of the Russian Academy of Advertising.

Slauzy Zodwa Mogami

Founder, Chief Executive Officer, Chairperson, Ladies in the Frontline (LLOA)

Anna Russka

Co-founder of the educational business forum "Reputation," Founder of the ANNARUSSKA Group of Companies