Economics of Winemaking: Points of Profit, Productivity, and Quality Growth

06 Jun , 09:00–10:15
passage in zone G, VinoGrad conference hall

It is undeniable that the current market conditions stimulate the growth of the Russian winemaking industry, yet there remain several open questions that, once answered, can clarify how soon the industry will overcome its growing pains. In the coming years, it is essential not only to implement best practices but also to focus significantly on issues of competition in the alcohol market, balancing comprehensive support for the domestic market with the business interests of producers and distributors, and the interests of consumers.
During the session, leading experts will address the following questions:
● How does Russian winemaking compare to global best practices in terms of productivity and technology?
● Import substitution in Russian winemaking: its impact on cost and consumer price
● Producers and distributors: motivation to increase the share of Russian wine in their assortments
● Price/quality: How ready are Russian producers to compete with foreign producers?
● The growth potential of Russian winemaking: What to expect in the next 5 years?
● Readiness of Russian winemaking to reorient consumers towards domestic wine

Artur Sarkisyan, President, Union of Sommeliers and Experts of Russia

Anatoly Korneev, Co-founder, Vice President, Simple Group
Alexey Plotnikov, Executive Director of the Association of Winegrowers and Winemakers of Russia
Maxim Protasov, Head, Russian Quality System (Roskachestvo)
Dmitry Ter-Stepanov, Deputy General Director, Center for Biometric Technologies
Ernest Khachaturian, Chairman of the board of directors, Luding Group
Oleg Khuzin, co-owner of Organika Vodka, Commercial Director, Alma Valley