Programme

Determining the position of design in business is one of the key issues for the expert and business community.
There is a growing need for designers regardless of the industry: the experience of the largest market players has shown that investment in design generates profit several times faster. At the same time, companies face a shortage of management personnel, lack of competences and experience in cross-sector interaction.

The experts will focus on how to create human resources potential for competences that do not yet exist on the market and how to introduce the position of chief designer in Russian enterprises.

What competencies should a manager possess when implementing design projects?
How effective are collaborations between designers and managers?
Is the education market ready to respond to the emerging need for managerial staff in design?

Moderator
Vitaly Stavitsky, President, Union of Designers of Russia

Vitaly Stavitsky

President, Union of Designers of Russia

Panellists
Konstantin Buchnev, Deputy Director General for Creative Industries Development, ANO AKI
Evgenia Ezhikova, Expert in creative business management and government relations in social and inclusivity matters, ex-director of Artemy Lebedev Studio
Maxim Kuzin, Expert in industrial design and engineering, founder of KUZIN Machinery company
Anna Lukanina, President of the Association of Branding Companies of Russia, partner at Depot branding agency
Vyacheslav Pravdzinsky, Advisor to the Head of Udmurtia, co-founder of the Design Weekend project
Tatiana Rivchun, Director of the Institute for the Development of Creative Industries, Professor of the School of Design, National Research University Higher School of Economics, Doctor of Economics
Alexey Chupin, UX/UI Director, VK

Konstantin Buchnev

Deputy Director General for Creative Industries Development, ANO AKI

Evgenia Ezhikova

Expert in creative business management and government relations in social and inclusivity matters, ex-director of Artemy Lebedev Studio

Anna Lukanina

President of the Association of Branding Companies of Russia, partner at Depot branding agency

Managing partner Depot branding agency.
President of Russian Brand Consultancies Association.
Board member Global Local Branding Alliance (GLBA).
Head of DC Camp (educational platform for creative skills development).

Anna has been working in the creative industry for 24 years. In 2002 Anna joined the team of Depot – the leading international branding agency based in Moscow, recognized as the most creative in Russia, the proud winner of many awards including Cannes Lions, Eurobest, Red Dot, Pentawards, EPICA, EDA, Dieline and others.

In 2008 Anna joined the executive board of the European Brand and Packaging Design Association (epda) and was its President from 2011 to 2013.

Anna is the winner of Kotler Awards for achievements in the field of branding and design.

Since 2014 Anna is managing glba Moscow, representing Global Local Branding Alliance (glba) in Russia and Eastern Europe.

In 2019 Anna Lukanina became the President of the Russian Brand Consultancies Association.

In 2023 awarded the title of Academician of the Russian Academy of Advertising.

Tatiana Rivchun

Director of the Institute for the Development of Creative Industries, Professor of the School of Design, National Research University Higher School of Economics, Doctor of Economics

Alexey Chupin

UX/UI Director, VK