Programme

Over the past decade, the world has changed significantly, including in terms of values and the consumption of creative products. Today, nations compete for creative people, ideas, and the opportunity to be the first to create new creative products and make them popular not only in their own country but also abroad. Countries create and promote their own images, meanings, and narratives through products of the creative economy: films, advertising, music, animation, and more, offering a wide range of consumers the chance to become part of this culture. There are major players in the global creative market who set trends and create successful products: Hollywood, Marvel, Universal Music, Amazon, Apple, Microsoft, and others. However, globalization has not made the entire world identical. It is not just that Russia, and also China and the Middle Eastern countries, have policies in place to protect their markets. They create their own cultural product. They demonstrate a positive example: that it is possible to successfully create and promote national content based on one’s own identity.

Moderator
Svetlana Balanova, Chief Executive Officer, National Media Group

Svetlana Balanova

Chief Executive Officer, National Media Group

Born on October 5, 1970 in Moscow, Russia.

In 1992, she graduated with honours from the Moscow State Linguistic University, named after Maurice Thorez.

From 1993 to 1999, she held various positions in sales, marketing and logistics at 3M Russia.

From 1999 to 2001, she served as the financial director of 3M Russia.

In 2000, she received an MBA from the Open University Business School, UK.

From 2001 to 2004, she was the director of 3M Russia’s Six Sigma projects (management of business processes) in Eastern Europe, North Africa and the Middle East.

From 2004 to 2008, she was the head of 3M’s Ukrainian office, and served as CEO of 3M Ukraine.

From 2008 to 2010, she was the CEO of 3M Russia.

From 2010 to 2011, she was the president of 3M’s “electronic monitoring” international business, and the COO of 3M Attenti (Israel).

From 2012 to 2020, she was the CEO of IBS.

As of 2019, she is a member of the supervisory board of the non-banking credit organization, National Settlement Depository.

That same year, 2019, she also completed studies at the Institute of Directors (UK) as part of the “IoD Chartered Director” programme.

She is a certified director (The Diploma in Company Direction from the British Institute of Directors), and a member of Russia’s Association of Professional Directors (AND).

Achievements and awards

From 2014 to 2019, she was regularly recognised among the best leaders in the IT industry and included in the annual Russia’s Top-1000 Managers ranking compiled by the Russian Managers Association (AMR) and Kommersant publishing house.

In 2012, 2013 and 2014 she was included in the ranking of Company magazine, “Top 50 Most Influential Women in Russian Business”.

In 2013 she won the “TIAW World of Difference 100 Awards”. The award was handed out by The International Alliance for Women (TIAW), which brings together more than 35,000 business women and organisations from six continents and is one of the largest international umbrella associations for women in business.

In 2009 she was a member of the board of directors of the American Chamber of Commerce in Russia.

In 2009 she was also included in the list of 500 managers who make up the administrative reserve under the patronage of the Russian President.

In 2007 she was included in the ranking “Best Top Managers of Ukraine” (the ranking was compiled by Companion magazine).

Proficient in English, German and Italian.

Panellists
Marina Abramova, President, Creative Economy
Daria Korneeva, Editor-in-Chief, Kommersant-FM
Andrey Krichevsky, Chairman, Committee on Intellectual Property and Creative Industries, Russian Union of Industrialists and Entrepreneurs; President, IPChain
Lyubov Malyarevskaya, Director General, Russian Mediagroup
Denis Simachev, Creator, Owner, Denis Simachёv
Yuliana Slashcheva, Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association
Natalya Tretyak, General Director, Prosveshcheniye
Dmitry Uvarov, Director of strategic partnership, VK
Pelageya Khanova, Singer; Founder, Soloist, Group "Pelageya"; Honored Artist of the Russian Federation

Marina Abramova

President, Creative Economy

Daria Korneeva

Editor-in-Chief, Kommersant-FM

Andrey Krichevsky

Chairman, Committee on Intellectual Property and Creative Industries, Russian Union of Industrialists and Entrepreneurs; President, IPChain

Lyubov Malyarevskaya

Director General, Russian Mediagroup

Lyubov Malyarevskaya is the CEO of JSC Russian Media Group, a highly qualified professional with 20 years of experience in finance and management in companies in various industries.
Lyubov graduated from the Plekhanov Russian Academy of Economics in 2001 and from the Kutafin Moscow State Law Academy in 2015. In 2018, she completed postgraduate studies at Plekhanov Russian University of Economics. She also received an Executive MBA from the Skolkovo Moscow School of Management.
Work experience:
· Chief Executive Officer of JSC Russian Media Group;
· Deputy CEO of Russian Media Group for Economics and Finance;
· Member of the Board of Directors and Head of the Audit Committee of Mother and Child Group LSE ticker "MDMG";
· Managing Director of Sberbank's Finance Department (involved in preparations for the Sochi 2014 Winter Olympics)
· Partner and Head of Corporate Finance at BDO;
· BDO Training Centre trainer;
· Senior Manager in Deloitte's M&A Transaction Support Department;
· PriceWaterhouseCoopers Audit Consultant.
Today Lyubov Malyarevskaya is a lecturer of the Master's programme at the International Business School Faculty of the Plekhanov Russian University of Economics. She is the author of more than 10 scientific articles and a consultant of the program "Money on a Barrel" on Russian Radio.
Interests: finance, management, financial management, financial literacy, financial security.
Lyubov Malyarevskaya was named one of the Top 3 CFOs in the media industry by Kommersant newspaper in 2020. She was awarded a medal and a certificate of merit for preparations for the XXII Olympic and Paralympic Winter Games in Sochi.

Denis Simachev

Creator, Owner, Denis Simachёv

Yuliana Slashcheva

Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association

Prior to joining CTC Media, Yuliana was President of the Mikhailov & Partners group of companies. Before that, she was Chief Executive Officer of Mikhailov & Partners, one of Russia’s largest strategic communications agencies, having assumed this role in 1994.
From 2004 to 2005, Yuliana was a partner with the BBDO Group, where she was responsible for business development activities.
From 2001 to 2004 she was a Board member and Corporate Communications Director for the Russian investment company ESN Group, as well as the Vice Chairman of Kelenergo, a Russian energy company.
Yuliana was named one of the 20 most influential businesswomen in Russia by Kompania Magazine in 2013. In 2012, she ranked first in the PR agency manager category of Kariera Magazine’s list of “Top 100 communications specialists.” Yuliana also won the 7th Annual National Media Manager of Russia Award in 2007.
Yuliana received a degree in marketing from the Moscow University for the Humanities.

Natalya Tretyak

General Director, Prosveshcheniye

Dmitry Uvarov

Director of strategic partnership, VK

Pelageya Khanova

Singer; Founder, Soloist, Group "Pelageya"; Honored Artist of the Russian Federation