Like a Fairy Tale: Which Genres will Dominate Cinema and Media?
The tradition of screen adaptations of Russian fairy tales, which began in Soviet times with directors Alexander Rou and Alexander Ptushko, was interrupted for several decades and resumed only in the late 2010s. And, within just a few years, the fairy tale genre became one of the most commercially successful, even beginning to supplant blockbusters on the big screen. Popular culture is increasingly turning to the folklore genre and folk fairy tales, with audiences consistently demonstrating a high interest in fairy tales. This is because traditional values can resonate with all generations, uniting them and speaking to them in a common language. But, how long can the popular trend of fairytales last? The economy is transitioning from the post-industrial era to the digital age, prompting the nation’s creative output to seek a fresh language to engage audiences, presenting new role models and heroes. What will the next major genre in popular culture be? Where will the pendulum of audience attention swing: towards superheroes, images of the past, or something else?
Moderator
Sergey Minaev,
Writer, Screenwriter, Journalist; Producer, “Rules of Life” Magazine
Panellists
Sarik Andreasyan,
Producer, Film Director, Screenwriter
Lika Blank,
Producer
Ilya Burets,
Creative Director, KION
Vadim Vereshchagin,
General Director, Central Partnership
Arkady Vodakhov,
General Producer, TV channel "TNT"
Anton Volodkin,
Chief Executive Officer, Wink
Gavriil Gordeev,
General Producer, Okko
Sergey Zhukov,
General Director, Film Studio “Hands Up Production”
Yuliana Slashcheva,
Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association
Aleksey Uchitel,
Film Director; General Director, Creative Production Association ROCK
