Programme

Architectural Magnet: How Art Institutions Create Centres of Attraction

08 Jun , 14:00–16:00
passage in zone H, Roscongress Urban Hub

New art spaces transform a city and its surroundings, serving as one of the drivers of economic growth. The emergence of conceptual symbolic art installations and cultural-architectural projects leads to an increase in tourist flow, boosting the development of the service market, creating new jobs, and increasing incomes for entrepreneurs in the hotel and restaurant sectors.
Art institutions contribute to cultivating the environment. Culture and art are defining aspects of any society, implicitly influencing social, economic, and political life.
Topics for discussion:

‘The Bilbao Effect’ as a tool for transforming the city through a landmark art space
Cultural code and architectural heritage as a basis for increasing the attractiveness of Russian cities for business, tourists, and investors
Cultural and educational clusters as a distinctive feature of Russian cities.

Moderator
Angelina Aslanova, Angelina Aslanova Architects Architectural Bureau, Founder, architect

Panellists
Polina Bondareva, Founder, Masters School
Julia Bychkova, Director, "Archstoyanie" Festival; Managing Partner, Nikola-Lenivets Art Park
Eugenia Starkova, MR. group, Director of Marketing and Direction of Enviroment
Daria Filippova, General Director, «Zotov» Centre
Sabina Chagina, SUBSTANCE, curator, art director of the platform

Broadcast