Programme

According to the all-Russian youth survey, in February 2024, young people aged 14 to 24 – Gen Alpha and Gen Z – demonstrate competent financial behaviour and a responsible attitude to finances. Thus, 66% of them think about their financial situation in the future, 89% consider it important to have a financial safety cushion, and 65% take a rational approach to making purchases. But at the same time 42% are ready to spend on brands, and 23% can take a loan to buy their favourite item. What channel is the most effective in the modern flow of information in promoting financial literacy? What kind of educational content do young people prefer? How can one make the resource popular? How can one involve the young generation in creating competent and understandable media content to promote financial literacy?

Moderator
Elena Shchukina, Head of the Management Group for Information and Analytical Support of Events, Promsvyazbank

Elena Shchukina

Head of the Management Group for Information and Analytical Support of Events, Promsvyazbank

Panellists
Ekaterina Lukyanova, Expert, "Women's Leadership in Investments" Project
Igor Molodtsov, Head of the Department of Mass Communications and Media Business, Faculty of Social Sciences and Mass Communications, Financial University under the Government of the Russian Federation
David Monastyrsky, Chief Economist, Financial Market Strategy Department, Chairman of the Youth Council, Central Bank of the Russian Federation (Bank of Russia)
German Neglyad, State Secretary – Deputy Director, Federal Financial Monitoring Service
Mikhail Sergeychik, Head of the Directorate of Financial Literacy, Financial Research Institute of the Ministry of Finance of the Russian Federation
Olga Trubacheva, Founder, WBC Media

Ekaterina Lukyanova

Expert, "Women's Leadership in Investments" Project

Igor Molodtsov

Head of the Department of Mass Communications and Media Business, Faculty of Social Sciences and Mass Communications, Financial University under the Government of the Russian Federation

David Monastyrsky

Chief Economist, Financial Market Strategy Department, Chairman of the Youth Council, Central Bank of the Russian Federation (Bank of Russia)

Mr David Monastyrskiy was born on 5th June 1990 in Moscow.
He graduated from State University of Management with degree in Banking. He finished post-masters studies in Finance in the same institution. David passed training in Aix-en-Provence university and in IMF Institute for Capacity Development.
In 2011 he became Chairman of SUM International Council.
From 2018 he works in the Bank of Russia, currently Mr Monastyrskiy is the Senior Economist in the Financial Market Strategy Department. He also heads Youth Council of the Bank of Russia.
David is fluent in Russian, French, English, Spanish and Portuguese. He has a professional degree in ballroom dancing. He was a winner of The Brainiest TV-show.

German Neglyad

State Secretary – Deputy Director, Federal Financial Monitoring Service

Mikhail Sergeychik

Head of the Directorate of Financial Literacy, Financial Research Institute of the Ministry of Finance of the Russian Federation

Olga Trubacheva

Founder, WBC Media