Programme

AI in Marketing: Development Opportunities and Prospects

08 Jun , 14:00–15:15
Youth Programme
pavilion H, Krasnodar Region Hall

The growing influence of the tech segment constantly changes the relations among advertising market players, as well as rules of the game and professional approaches. Today, customers, brands, agencies and platforms cooperate and compete at the same time. They create new collaborations, partnerships, advertising tools and intellectual products on a daily basis. It brings us to the need of a meaningful re-evaluation of the business climate and the ways this business convergence affects brand development, integrated marketing communications and the industry in general. How can AI be used in marketing? Do neural networks really optimize the work of marketing departments and help save advertising budgets? How does AI affect marketing and advertising performance and engagement in digital projects? What transformation is the digital media mix going through? How do consumers feel about the use of neural networks in advertising: are they pro or against it? Where does one staff digital projects in marketing?

Moderator
Alexander Tsypkin, Writer, Scriptwriter

Panellists
Anna Russka, Co-founder of the educational business forum "Reputation," Founder of the ANNARUSSKA Group of Companies
Kirill Sedov, Marketing Director, Skolkovo Institute of Science and Technology (Skoltech)
Petr Seredkin, Executive Producer, VK
Alina Chekmareva, Brand Director, Arlab
Maria Yakovleva, General Director, TMG Agency

Broadcast