DEVELOPMENT OF THE INDUSTRIAL DESIGN AND COUNTRY BRANDING AS KEY FACTORS FOR THE ECONOMICS GROWTH
As increasing competition of domestic and foreign markets results in heightened interest in branding and design, strong recognized brand becomes the key factor of the competitiveness. Recently, industrial and country branding have been widely discussed. What are the key trends in this industry in Russia and abroad? Can branding become the key driver for the development of the whole industry? Can brand seriously influence the image of the city, region or country? How premium can the price be for a quality brand and is it justified?
Moderator:
Tinatin Kandelaki ,
General Producer, Match TV
Panellists
Grigor Badalyan ,
Head of Branding, «Apostol»
Vasiliy Brovko ,
Head of Communications & Information Department, Rostec
Sergey Kravchenko ,
President, Boeing Russia/CIS
Maxim Kuzyuk ,
Chief Executive Officer, Technodynamics
Denis Manturov ,
Minister of Industry and Trade of the Russian Federation
Vladislav Martynov ,
Chief Executive Officer, Yota Devices
Alexey Maslov ,
Founder, Alexey Maslov's Design Laboratory
Nikolay Nikiforov ,
Minister of Communications and Mass Media of the Russian Federation
Paul Sheng ,
Director, McKinsey & Company