Russia’s New Horizons
Pavilion 4, Conference Hall 4.3

Many of Russia’s leading companies are restructuring operations and making preparations to expand into international markets. However, some of the strategies relating to innovation, marketing, human capital development, and financing that lead to growth and market share domestically, do not necessarily translate into success in foreign markets. What strategies – and practical next steps – should Russian firms undertake as they seek to go global? Which sectors and regions are most attractive for Russian firms moving abroad?

Basil Moftah , Managing Director Emerging Markets, Thomson Reuters

Sergey Beloussov , Chief Executive Officer, Acronis
Pekka Viljakainen , Advisor to the President, Skolkovo Foundation; Chairman, Aii Capital
Siegfried Wolf , Chairman of the Board of Directors, Russian Machines Corporation
Orit Gadiesh , Chairman, Bain & Company
Nikolai Lebedev , President, Transas Group LLC
Sander van't Noordende , Group Chief Executive Officer of Management Consulting, Accenture Plc
Pavel Teplukhin , Chief Country Officer, Deutsche Bank Russia


Key moments

In reality, technology knows no borders. Furthermore, a reason for going global is to keep one’s technological level competitive.
Serguei Beloussov
Prosperity doesn’t always mean progress. Problem-solving makes people move forward. Many of the countries that are successful in the global arena do not have natural resources, experience population problems, and even face difficult political situations. Still, they have been very successful while their companies are very competitive and operate effectively. In the end, problems can be opportunities.
Serguei Beloussov
Modern Russia has largely been based on oil and gas but I believe that hi-tech industries represent the country’s near future.
Pekka Viljakainen
I believe the first thing that any company has to do, no matter where it is, either in in well-established countries or emerging markets, is measuring its own competitiveness. As it’s said in Russia, by going through the Hamburg account and this means focusing on real competition. After this, your company’s success will be determined by the breadth of your business.
Nikolai Lebedev