To survive and thrive, Russian business leaders who are steering their operations abroad must find international partners and build new strategic alliances as well as integrate into global production chains and knowledge sharing in order to enjoy the competitive benefits on a multinational scale. Rising to this challenge will require that Russian corporations to not only be clear and transparent, but they should also embody values reflecting global leadership ambitions and focus on partnership-building. How can strategic communications and the latest branding tools be used to accomplish these goals and consequently increase Russian competitiveness in global markets?
Tinatin Kandelaki , General Producer, Match TV
Ruben Vardanyan , Entrepreneur and Philanthropist
Peter Necarsulmer , Executive Chairman, PBN Hill+Knowlton Strategies
Oleg Sienko , Chief Executive Officer, Research and Production Corporation Uralvagonzavod JSC
Steffan Williams , Partner, RLM Finsbury
Sergei Chemezov , Chief Executive Officer, Russian Technologies State Corporation
Igor Shuvalov , First Deputy Prime Minister of the Russian Federation