The Human Dimension
Panel Session
Courtyard No. 3, PEPSICO CAFÉ

The consumer sector in Russia is undergoing rapid transformation, challenging long-held assumptions and compelling companies to adopt new models as the sector adjusts to market shifts. Nevertheless, to maintain a healthy consumer sector, it is not just the private sector that must change – policymakers and regulators will also need to adapt to reflect the new and constantly evolving environment. What steps can regulators take to strengthen consumer demand, and how can business help support the required adjustments? What will the Russian consumer market look like over the next five years? How can the right balance be found between the interests of business, the objectives of government, and the welfare of the nation as it weighs up the future of the Russian consumer?

Vladimir Gerasimov , First Deputy General Director, Executive Director, Interfax Information Services Group

Anatoly Aksakov , Chairman of the Committee of the State Duma of the Federal Assembly of the Russian Federation on Financial Markets; President, Association of Regional Banks of Russia (Association ‘Russia’)
Anders Bering , Vice President, Public Affairs & Media Relations, Carlsberg Group
Alexey Grigoriev , Head of METRO AG Representative Office Moscow, METRO GROUP
Christian Kaufmann , Finance Vice-President in Russia, Belarus, Ukraine, Unilever
Dmitry Kostygin , Сhairman of the Board of Directors, Ulmart
Sotirios Marinidis , Vice President Eastern Europe and Central Asia, P&G
Martijn Peeters , Partner, Consulting Services, Retail & Consumer, Pharmaceuticals, PwC
Silviu Popovich , President, PepsiCo Russia, Ukraine and CIS
Igor Shekhterman , Chief Executive Officer, Chairman and Member of the Management Board, Х5 Retail Group N.V.
Valery Schapov , President, Mars LLC


Key moments

Consumers have become more rational, more conscious, they think longer before they buy something.
Martijn Peeters
Now that is a new age, the age of a consumer, we call it a zero moment of truth because a consumer essentially can buy anything, anytime, anywhere.
Sotirios Marinidis