Over the past decade, a number of Russian entrepreneurs have successfully differentiated their businesses by developing a corporate “brand cachet” – creating a strong identity and customer loyalty for their products and services. But is enough being done to build value in Russian brands? What are the intrinsic values of Russian corporate identities? And what should business leaders do to build stronger brand values, especially in international markets?
Marc-Andre Kamel , Partner, Bain & Company
Thomas Blackwell , Chief Executive Officer, Co-Founder, EM
Viktor Evtukhov , State Secretary, Deputy Minister of Industry and Trade of the Russian Federation
Dmitry Kostygin , Сhairman of the Board of Directors, Ulmart
Maxim Protasov , Head, Russian Quality System
Stanislav Protassov , Co-Founder, Senior Vice-President of Engineering, Acronis
Mikhail Sadchenkov , Head of Project "Made in Russia", The Roscongress Foundation
Aysel Trudel , Co-Founder, Member of the Board of Directors, Aizel.ru
Igor Shekhterman , Chief Executive Officer, Chairman and Member of the Management Board, Х5 Retail Group N.V.