Programme

On the back of growing availability of domestic-made goods coupled with increasingly savvy customers who are sensitive to both price and quality, the competition to service the Russian consumer sector has heated up. What will the Russian consumer market look like as the recovery accelerates? What does business need to do to prepare for the new conditions? What can be done to stimulate consumption and what products might become the drivers of consumer demand?

Moderator:
Pal Erik Sjatil , Managing Partner for EEMA, McKinsey & Company

Pal Erik Sjatil

Managing Partner for EEMA, McKinsey & Company

Pak Erik leads McKinsey operations in the EEMA region. He focuses on strategy development and implementation for a variety of local companies, multinationals and governments. Advises government authorities on structural transformations in Telecommunications, High Tech, the banking sector and oil & gas industry. He also advises private companies on growth strategies, transformations from local to global and operational efficiency. He takes part in business forums as an expert in global strategies, Telecommunications and High Tech. Before stepping into the position of Managing Partner in EEMA, Pal Erik led McKinsey’s Eastern European offices for three years. He holds a Master of Science degree in industrial economics from the Norwegian University of Science and Technology.

Panellists
Ruben Aganbegyan , Chairman of the Supervisory Board, Bank Otkritie Financial Corporation; Member of the Board of Directors, Otkritie Holding
Viktor Evtukhov , State Secretary, Deputy Minister of Industry and Trade of the Russian Federation
Mikhail Zadornov , President, Chairman of the Management Board, Bank VTB 24
Sameer Kakar , Vice President, Head for International Business, Micromax Informatics Ltd.
Sotirios Marinidis , Vice President Eastern Europe and Central Asia, P&G
Silviu Popovich , President, PepsiCo Russia, Ukraine and CIS
Maxim Protasov , Head, Russian Quality System
Vladimir Chirakhov , General Director, Detsky Mir Group
Igor Shekhterman , Chief Executive Officer, Chairman and Member of the Management Board, Х5 Retail Group N.V.

Ruben Aganbegyan

Chairman of the Supervisory Board, Bank Otkritie Financial Corporation; Member of the Board of Directors, Otkritie Holding

Prior to joining Otkritie, Mr. Aganbegyan had served as head of the Moscow Exchange since September 2010. Under his watch, Russia’s two biggest exchanges – the MICEX and the RTS – completed a merger that resulted in the establishment of a market institution that has become a global trading centre. From 2003 to 2010, Mr. Aganbegyan managed the Russian business of Renaissance Capital Investment Company, where he was responsible for expanding and strengthening relations with key clients as well as public and government relations. From 2002to 2003, he served as the managing director for project financing at Troika Dialog Investment Company, where he managed the company’s investment and banking affairs. From 1997 to 2002, he was the co-chairman of Credit Suisse First Boston in Russia. In the 1990s, he worked at the companies PricewaterhouseCoopers, Clifford Chance and Credit Suisse Financial Products (Moscow). Mr. Aganbegyan graduated from Moscow State Law Academy in 1995.

Viktor Evtukhov

State Secretary, Deputy Minister of Industry and Trade of the Russian Federation

Education: 1993 – Leningrad Finance and Economics Institute with a major in economic cybernetics. 2002 – Saint Petersburg State University, Faculty of Law. 2004 – Master’s degree from Saint Petersburg State University, Faculty of International Relations. 2003 – Defended his post-graduate dissertation and granted the degree of candidate of economic sciences. 2008 – International Management Institute of St Petersburg (IMISP) under the Masters of Business Administration programme. Professional experience: 1998 – Elected deputy of the Legislative Assembly of St. Petersburg (second convocation) for the 33rd Electoral District (Moskovsky District) and was twice re-elected in 2002 and 2007. 2009 – Appointed member of the Federation Council of the Federal Assembly of the Russian Federation – Representative in the Federation Council of the Federal Assembly of the Russian Federation from the Government of St. Petersburg; representative of Saint Petersburg State University in the government and administrative bodies of the Russian Federation. 2011 – Appointed Deputy Minister of Justice of the Russian Federation. 2012 – Appointed Deputy Minister of Industry and Trade of the Russian Federation. 2014 – Appointed State Secretary and Deputy Minister of Industry and Trade of the Russian Federation under an order of the Government of the Russian Federation.

Mikhail Zadornov

President, Chairman of the Management Board, Bank VTB 24

2005-now Chairman and CEO, VTB 24 (PJSC). 1999-2005 The State Duma of the Federal Assembly of Russia. 2003-2005 Member of Parliament, Chairman of Subcommittee on Monetary Policy, Exchange and Capital Control, Activities of the Central Bank of the Russian Federation. 1999-2003 Deputy Head of Committee on Budget and Taxes, Chairman of Subcommittee on Monetary Policy, Exchange and Capital Control, Activities of the Central Bank of the Russian Federation. 1999 Special Adviser of the President of the Sberbank of the RF. 1999 Special Representative of the President of the RF on International Finance Institutions Relations. 1999 First Deputy Prime Minister of RF. 1997-1999 Minister of Finance of the RF. 1993-1997 Member of Parliament, Head of Committee on Budget, Taxes, Banks and Finance, The State Duma of the Federal Assembly of Russia.

Sotirios Marinidis

Vice President Eastern Europe and Central Asia, P&G

Since joining the company 26 years ago, Sotirios has been leading P&G business at various marketing and general management positions across Europe and Middle East. Sotirios started his career at P&G in Germany as an intern in 1990. Upon receiving the degree from the University of Karlsruhe in 1991 he joined the company as a Brand Assistant in Marketing. After various assignments in many geographies and product categories, Sotirios came to Russia as a Marketing Director Fabric & Home Care in 2005. He was appointed General Manager of P&G Ukraine in 2008, General Manager of P&G Balkans in 2009 and became Vice President in 2011. Since 2012 Sotirios is heading P&G business in Eastern Europe and Central Asia.

Silviu Popovich

President, PepsiCo Russia, Ukraine and CIS

Silviu Popovich heads PepsiCo business in Russia, Ukraine and CIS since 2015. Previously he had been responsible for PepsiCo Russia for two years. Prior to that he had been the GM of Wimm-Bill-Dann’s Foods Division since November 2008. Since 2007 he managed the turnaround of Wimm-Bill-Dann’s Beverages Division. He has extensive experience in a number of areas, including sales, marketing, operations and general management with global companies: Bristol-Myers Squibb and Coca-Cola HBC in Romania, Russia, and Ukraine.Silviu holds a Bachelor in Physics from “AI Cuza” State University, and an MBA from the London Business School. He also completed the Advanced Management Program at the Harvard Business School.

Maxim Protasov

Head, Russian Quality System

Born: 1972 in Moscow. Graduated from the Economics Faculty of Moscow State University and completed postgraduate research at the Institute of Latin America of the Russian Academy of Sciences. 1999 through 2005: member of the Supervisory Council of the National Securities Market Association, of the expert council of the Financial Markets Committee under the State Duma of the Russian Federation.2011 through 2015: held the position of Chairman of the Management Board of the National Association of Producers and Suppliers of Foodstuffs Rusprodsoyuz. June 2015: appointed head of the Autonomous Non-commercial Organization Russian Quality System (Roskachestvo), set up by Russian Government Directive. Is an active participant in many expert organisations, in particular Open Government, Expert Council of the Federal Antimonopoly Service, working group of the Public Council of the Ministry of Agriculture of the Russian Federation on foodstuff quality, member of the Commission for Supervising the Code of Fair Practices. Married with three children.

Vladimir Chirakhov

General Director, Detsky Mir Group

Mr. Chirakhov joined Detsky Mir in March 2012 after quitting Korablik company, where he worked since 2009 and rose through the ranks from Commercial Director to CEO. In 2009, he held the position of Commercial Director of LLC Lindex (the management company of the Expert chain, one of the largest retailers in the segment of consumer electronics). From 2001 to 2009, he worked for the retail leaders LLC Partiya Elektronika and M.Video. In 1996, he graduated from the FSB Academy of Russia majoring in Applied Mathematics, where was awarded the qualification "Applied Mathematician." In 2000, he received additional training at the Moscow International Higher Business School MIRBIS under the program of "System analysis and management in business." In 2001, he graduated from the Russian Presidential Academy of National Economy and Public Administration under the President of the Russian Federation majoring in Management. In 2013, he took the Executive MBA program at the Moscow School of Management Skolkovo.

Igor Shekhterman

Chief Executive Officer, Chairman and Member of the Management Board, Х5 Retail Group N.V.

Igor served on X5’s Supervisory Board since 2013. He has been Managing Partner and CEO in RosExpert, which he co-founded in 1996 and has subsequently successfully developed into the Russian alliance partner of Korn/Ferry International. Igor started his career as finance manager at the Russian branch of Beoluna, the Japanese jewelry producer. Igor holds a degree in economics from the Kaliningrad Technical Institute (1992), and degrees in business administration from the Institute d'Administration des Enterprises (France, 1994) and the Danish Management School (1995).

Front row participants:
Ekaterina Petelina , General Director, Visa Payment System LLC

Ekaterina Petelina

General Director, Visa Payment System LLC

Ekaterina Petelina is Country Manager for Visa Russia, effective April 18, 2016. Ekaterina is a banking executive with more than 16 years of experience at Russian and multinational companies, which includes developing strategy, leading large business-units and managing complex cross-functional projects. She joined Visa from VTB24, the second largest issuer in Russia, where she was Deputy President and Chairman of the Management Board, and Head of VTB24’s Retail Business for 4 years. Prior to that, she was Head of Strategy and Board Member of VTB Group. Before joining VTB Ekaterina worked for McKinsey & Company primarily for the financial institution. She graduated with honours from Nizhny Novgorod State University, and in 2003 completed her education with honours at Emory University, Atlanta, the USA, getting an MBA degree.