Programme

E-commerce sales are projected to reach RUB 2.18 trillion by 2020, while at the same time the use of cloud technology is being rapidly adopted, with one in three Internet retailers already using a public cloud platform. More recently, cross-border transactions have increased with Chinese players taking market share. What is the future of Russian e-commerce? What companies are the most frequent users of cloud solutions? What barriers should Russia overcome in order to fully realize its e-commerce potential?

Moderator:
Ryan Chilcote , Reporter, CBS News

Ryan Chilcote

Reporter, CBS News

With two decades of journalism under his belt at Bloomberg Television and CNN, Ryan Chilcote's been an eyewitness to many of the biggest stories of our time. Thanks to his unique background spanning general and financial news, Chilcote is as at home interviewing world leaders and politicians at the World Economic Forum in Davos as he is reporting from the world's front lines. Ryan has received several awards for his work. Among them: an Emmy nomination for Best Story in a Regularly Scheduled Newscast from the National Academy for Television Arts & Sciences, a New York Film Festival World Medal, a Clarion Award, and a nomination at the Prix Bayeux Competition for War Correspondents. Chilcote's relentless reporting has taken him from the United States throughout the whole of Europe, Afghanistan, Iraq, Iran, Kuwait, Bahrain, Egypt, South Africa, Sudan, Kenya and Iceland. After graduating from the University of California in 1995, Chilcote moved to Russia where he worked for CNN and traveled extensively throughout the former Soviet Union. In 2007, he moved to the United Kingdom to join Bloomberg.

Panellists
Alexander Arnold , General Manager Industries Middle & Eastern Europe (MEE), SAP SE
Matthias Berninger , Global Head of Public Policy, Mars Incorporated
Pieter Boone , Chairman, General Manager, METRO Cash & Carry International
Brian Kean , Chief International Officer, Ulmart
Dmitry Kostygin , Сhairman of the Board of Directors, Ulmart
Gary Coombe , President, Europe Selling & Market Operations, P&G
Danny Perekalsky , General Director, Ozon.ru
Aysel Trudel , Co-Founder, Member of the Board of Directors, Aizel.ru

Alexander Arnold

General Manager Industries Middle & Eastern Europe (MEE), SAP SE

Since January 2014 Alexander is the Head of Strategic Industries & Industry Value Engineering / General Manager Retail Middle & Eastern Europe (MEE) of SAP SE. He was educated in Switzerland, where got Ph.D. in Business Administration from University of St. Gallen in 1997 and MBA from University of St. Gallen 1994. He speaks many languages - German (mother tongue), English (fluent), Spanish (basic conversational), French (basic conversational). Alexander was born on the 18th of March in 1969 in Santa Cruz / Bolivia. He is married to Stefanie Arnold and has 2 children. Among his interests are - family, running (Half Marathon, Marathon, Cross Country / Obstacle Races) and audio books.

Matthias Berninger

Global Head of Public Policy, Mars Incorporated

Matthias Berninger was born in Kassel, Germany where he studied chemistry and political science from 1990 to 1994. Matthias Berninger was elected between 1994 and 2007 four times as a Member of the German Federal Parliament representing the Green Party of his home state Hessen and served in several committees (Education, Science and Technology, Budget, Economic Affairs). From 2001 to 2005 he served in the Federal Government as Vice-Minister for Consumer Protection, Nutrition and Agriculture. The main focus of his time in government was on agricultural reform in Germany and Europe including trade policy, food safety and renewable energy. From 2004 to 2007 he was leading the Green Party in Hessen, Germany. Matthias was involved in running political campaigns for his party on various elections federal and state level. After 13 years in Politics Matthias retired in 2007 from his seat in the Federal Parliament and joined Mars Europe as Director Corporate health and Nutrition for Europe and the CIS. One of his core responsibilities was to globally facilitate the development of the Mars Health and Nutrition Strategy. In April 2008 Matthias moved into the role of Global Head of Public Policy for Mars Incorporated. In his new role he continued to work on the Health and Nutrition Strategy for food and snackfood. Additionally, he led a global team to develop a cocoa sustainability strategy for the corporation. Matthias joined the Global Chocolate Management Team of Mars Incorporated in 2009. In addition to his corporate responsibilities he supports Mars Chocolate in communication and strategy development. In September 2009 Matthias was promoted as Vice President with responsibilities for the Global Public Policy and Programs team and the Public Affairs teams in Washington DC, Brussels, Moscow, Asia, Latin America, Africa and Middle East reporting into him. He also leads the global trade team within Mars, Incorporated. He lives with his wife and children in Washington, D.C.

Pieter Boone

Chairman, General Manager, METRO Cash & Carry International

Born on 18th of June, 1967. Career: May 2015 – present: CEO METRO Cash & Carry International, Member of the Board METRO AG; June 2011 – May 2015: Managing Director METRO Cash & Carry Russia; February 2008 – December 2010: Managing Director MAKRO (Peru); February 2007 – January 2008: President and Managing Director MAKRO (Philippines); May 2004 – January 2007: Managing Director MAKRO Cash & Carry Distribution (Malaysia); July 2003 – April 2004: Operations Director MAKRO (Thailand); January 2001 – July 2003: Operations Director MAKRO (Indonesia); May 1998 – January 2001: Operations Director MAKRO (Philippines); June 1997 – April 1998: Store General Manager MAKRO Cash & Carry Distribution (Malaysia); June 1996 – May 1997: Operations Specialist, MAKRO Cash & Carry Distribution (Malaysia); January 1996 – May 1996: Project Manager, MAKRO (Netherlands); August 1992 – December 1995: Management Trainee, MAKRO (Netherlands).

Dmitry Kostygin

Сhairman of the Board of Directors, Ulmart

• He graduated from The Military medical Academy and St. Petersburg State University of finance and economics. • Dmitry started his career as an entrepreneur, founded several projects in the sector of trade, advertising services and financial consulting. • He is actively engaged in the sector of private investment since 1997. • Dmitry is the co-owners of a number of developmental projects and existing trading companies, in particular, the Rive Gauche chain of perfume and cosmetics stores, Obuv.com footwear chain, Wild Orchid Group and chain stores OPTOKLUB Ryady.

Gary Coombe

President, Europe Selling & Market Operations, P&G

Since joining P&G in 1986, Gary Coombe has been at the heart of the consumer goods industry, working on some of P&Gs most recognizable and successful brands including Pampers, Gillette and Ariel in the UK, Europe and the US. Gary joined P&G in a graduate sales job in the UK. He then moved into marketing where he held a number of senior positions, including Marketing Director and General Manager for P&G’s two biggest brands—Pampers and Gillette. Then moving to the US, Gary was responsible for Global Innovation & New Business Development on P&G’s Air Care business. Following roles leading P&G’s Global Air Care and Home Care businesses, Gary was appointed President of Europe in 2014 where he is now responsible for one-third of P&G’s global workforce and a quarter of total company sales and profit.

Danny Perekalsky

General Director, Ozon.ru

Danny Perekalsky is the CEO of Ozon.ru. Prior to joining Ozon.ru, Danny was the marketing director for the major Russian retail chain Dixy. He transformed the chain into a leading brand among Russian retailers. In the early 2000s, he managed the Israel-based company Nielsen and then took over the services division for retail companies of the Nielsen branch in Eastern Europe. In 2007, he joined the Russian office of Metro Cash & Carry, where he held the position of Food Procurement Director and also headed the Private Label & Space Management Department and the Pricing Management Department. Danny graduated from Bar-Ilan University in Israel.

Aysel Trudel

Co-Founder, Member of the Board of Directors, Aizel.ru

Aizel Trudel (born Guseinova) is the representative of the “Christian Louboutin”, “Agent Provocateur”, “L’Agent by AP” and “Laduree” brands, founder of the AIZEL Moscow boutique, co-founder of the online store AIZEL.RU and trustee of Natalia Vodyanova's Naked Heart Foundation. Aizel was born in the family of a diplomat Aidyn Guseinov on March 7, 1977; in 2000 she graduated from the journalism faculty of the Moscow State Institute of International Relations (MGIMO) specializing in public relations. Aizel is married to the architect Louis Trudel, the head of TTMG, an international design company. She is the mother of two children. Professional activities 1998-2002 – Head of the Public Relations department in Russkoe Zoloto, where she represented Thierry Mugler, Christian Lacroix, Herve Leger, Donna Karan and other brands. 2002-2003 – commercial director of the Plaza group of companies. 2002 – launching her first independent project Aizel’s Secret in Crocus City Mall. 2003 – commercial director of the Nautilus Shopping Mall.2003 – launching the multi-brand boutique AIZEL Moscow, which first offered to its Moscow clients the collections from such fashion designers as Azeddine Alaia, Marc Jacobs, Stella McCartney, Peter Pilotto, Rodarte, Michael Kors, Oscar de la Renta, Emilio Pucci, Jimmy Choo, Erdem, Delpozo, etc. 2004 – opening the first boutique of Agent Provocateur. 2006 – opening one of the first Christian Louboutin boutiques. 2007 – opening the first boutique of Diane von Furstenberg. 2011 – launching the online store AIZEL.RU. 2012 – launching the online store AgentProvocateur.ru 2013 – Aizel became a trustee of Natalia Vodyanova's Naked Heart foundation. 2014 – opening the first boutique of L’Agent by Agent Provocateur. 2014 – Aizel became the representative of Laduree, a famous French luxury bakery and sweets maker. 2015 - Aizel became the representative of Charlotte Olympia.2016 - opening the first Laduree boutique in Moscow.2016 - opening the first boutique of Charlotte Olympia.2016 – launching the online store LAgentbyAp.ru