Commercial Reputation: When One’s Word is Not Enough

26 May , 10:00–11:15
Harnessing Russia’s Growth Potential
Panel Session
Pavilion F, Conference Hall F1

In the present era of fast communications, the protection and preservation of business reputation is becoming increasingly topical and businesses are more dependent on non-financial factors. Failure to observe environmental standards, insufficient investment in the development of human resources and lack of attention to social programmes and charitable activities may lead to reputational damage and subsequent financial losses. What are the factors, which affect business reputation today? How can it be preserved? How can social responsibility be integrated within the strategic planning and management of a company? What can be done to facilitate trust to avoid loss of money and reputation?

Sergey Shapiguzov, Managing Partner, President, FBK Grant Thornton

Marc Bartholomy, Partner, Head of the Corporate and Real Estate Practices, Clifford Chance CIS Limited
Marat Biktimirov, General Director, E-Arena National Association of Research and Educational e-Infrastructures
Julia Morozova, General Director, Creative Production
Ruslan Novikov, General Director, Argumenty I Facty Ltd
Ekaterina Trofimova, Chief Executive Officer, Analytical Credit Rating Agency (ACRA)
Elena Feoktistova, Managing Director of Corporate Responsibility, Sustainable Development and Social Entrepreneurship Directorate, Russian Union of Industrialists and Entrepreneurs (RSPP)
Yuriy Yudenkov, Professor, Department of Finance and Banking (DFB), Russian Presidential Academy of National Economy and Public Administration (RANEPA)
David Iakobachvili, President, Orion Heritage

Front row participant
Vladimir Yablonsky, Chairman of the Board, Association for Social Development