Programme

A significant technological shift is taking place in global retail markets where international giants such as Amazon and Alibaba are transforming the industry and becoming leading players in fields that are unrelated to retail trade. Traditional retailers around the world are being forced to carve out their own paths and solutions to remain competitive and rival these global giants. Russian retail is also changing rapidly, following global trends, and the country has become a global leader in terms of the growth of online shopping, while consumers are taking up the expanded use of digital technologies in shops. As a regulator, the state plays a crucial role in stimulating the development of new technologies – creating favourable infrastructure as well as tax and regulatory frameworks to ensure effectiveness. What is the future of retail given the current global trends? What steps are retailers in developed and developing markets taking to counter the growing dominance of major online players and adapt their own business models to the rapidly changing behaviour of consumers? How could the Russian digital retail industry create an ecosystem that can compete with global players? What measures is the government taking to improve the effectiveness of the retail market?

Moderator
Andreas Späne, Partner, Strategy&, PwC

Andreas Späne

Partner, Strategy&, PwC

Panellists
Jesper Brodin, President, Chief Executive Officer, Ingka Group
Jan Dunning, President, Magnit
Mark Zavadskiy, Vice President, Head of the SberX Ecosystem Development Division, Sberbank
Vugar Isaev, Chairman of the Management Board, SQ Trade
Jean-Philippe Courtois, President for Global Sales, Marketing and Operations, Microsoft Corporation
Neil Sturrock, President for Russia, Belarus, Ukraine, Caucasus and Central Asia, PepsiCo
Igor Shekhterman, Chief Executive Officer, Х5 Retail Group N.V.
Alexander Shulgin, General Director, Ozon Group
Florian Jansen, Chief Executive Officer, Lamoda Group

Jesper Brodin

President, Chief Executive Officer, Ingka Group

Place and year of birth
Gothenburg, Sweden, 1968
Work experience
1995 - Purchase manager in Pakistan, IKEA Group
1997 - Regional Purchase manager South East Asia, IKEA Group
1999 - Assistant to Ingvar Kamprad and Anders Dahlvig, CEO
at the time, IKEA Group
2002 - Business Area Manager Kitchen and Dining, IKEA of Sweden, IKEA Group
2008 - Regional Purchase Manager China, IKEA Group
2011 - IKEA Supply Manager, IKEA of Sweden, IKEA Group
2013 - IKEA Range & Supply Manager, MD IKEA of Sweden, IKEA Group
2016 - IKEA Range & Supply Manager, MD IKEA of Sweden, Inter IKEA Group
Academic background
Master of Science, Industrial Engineering, Chalmers University of Technology, Gothenburg, Sweden, 1994
Jesper is married to Lena and they have three kids. His passion is music and the sea.

Mark Zavadskiy

Vice President, Head of the SberX Ecosystem Development Division, Sberbank

Mark S. Zavadskiy was born on July 27, 1977, in Moscow.In 2003, he graduated from Institute of Asian and African Studies of Moscow State University.
In 2003-2013 Zavadskiy worked as a journalist, covering China and Asia regions. From 2003 to 2007 he held the position of Chief Hong Kong Bureau at RIA Novosti.
In 2007-2013, he worked with the Expert Weekly. From 2012 to 2013, he was Head of Asia Bureau at Russia Beyond the Headlines. In 2012-2014, Mark Zavadskiy became the founder and CEO of the consulting and PR agency at Asia To Go Limited (Hong Kong). From 2014 to 2015, he held the position of Business Development Director for Russia and CIS markets at AliExpress.In 2015-2018, he was appointed CEO for Russian office AliExpress at Alibaba.com (RU), (Alibaba Group). In April 2018 Zavadskiy was appointed Vice-President at Sberbank, responsible for strategic partnerships with leading Russian and international digital companies. Since July 2018 Mark S. Zavadskiy became a director, Sberbank group ecosystem development department(Sber X).

Vugar Isaev

Chairman of the Management Board, SQ Trade

Jean-Philippe Courtois

President for Global Sales, Marketing and Operations, Microsoft Corporation

As executive vice president and president, Global Sales, Marketing & Operations, Jean-Philippe Courtois leads Microsoft’s commercial business across 124 subsidiaries worldwide. From cloud services to mixed reality and AI, Courtois is responsible for driving strategic planning, running global operations and shaping growth initiatives in developed and emerging markets. Courtois is passionate about helping businesses digitally transform with the right strategy, support and technology to unlock new ways of working, new business models and new revenue streams. With customers and employees expecting more, Courtois advocates the strategic implementation of intelligent cloud services to maintain competitive edge. Previously, Courtois served as president of Microsoft International where he led sales, marketing and services across all Microsoft subsidiaries outside of the United States and Canada. Before that he held the same role for the EMEA region (Europe, Middle East and Africa) as CEO and president of Microsoft EMEA, and outside of EMEA, Courtois was corporate vice president of Worldwide Customer Marketing, based out of Microsoft’s worldwide headquarters in Redmond, Washington. Courtois joined Microsoft in 1984. His first role was as a channel sales representative and, after holding several leadership positions, he was promoted to general manager for Microsoft France in 1994. Courtois holds a Diplôme des Etudes Commerciales Supérieures (DECS) from the Ecole Supérieure de Commerce, Nice (SKEMA). Outside of Microsoft, Courtois is chairman of the board of directors for SKEMA Business School, as well as a board member of Positive Planet, a worldwide leading NGO with a mission to help men and women across the world create the conditions for a better life for future generations. He has served as co-chairman of the World Economic Forum’s Global Digital Divide Initiative Task Force, on the European Commission Information and Communication Technology task force and previously sat on the board of directors for AstraZeneca. More recently, he co-founded the foundation “Live for Good,” which aims to help underprivileged young social entrepreneurs realize their potential.

Neil Sturrock

President for Russia, Belarus, Ukraine, Caucasus and Central Asia, PepsiCo

Neil Sturrock has been appointed to the position of president, PepsiCo Russia, Ukraine and CIS, effective September 1st, 2017. Neil has a 28 year experience of working in PepsiCo on developed and emerging markets in USA, UAE, Egypt, Russia and Ukraine. He started to work for PepsiCo in 1989 as a financial controller in British office. His career in Russia started in 1993 when he took a position of financial director in Moscow. From 1995 to 1998 Neil Sturrock was leading a business of beverages in the East of Russia. Between 1998 and 2008 Neil was working as a general manager in Northern California and had several transformation-related assignments based in Spain, UAE and Egypt. From 2008 until 2015, Neil led PepsiCo business in Ukraine. For the last 1,5 years he was responsible for beverages, snacks and juices businesses of PepsiCo in Russia. Neil Sturrock studied in Exeter University, UK where he received a BA in Accounting & Finance.

Igor Shekhterman

Chief Executive Officer, Х5 Retail Group N.V.

Igor served on X5’s Supervisory Board since 2013. He has been Managing Partner and CEO in RosExpert, which he co-founded in 1996 and has subsequently successfully developed into the Russian alliance partner of Korn/Ferry International. Igor started his career as finance manager at the Russian branch of Beoluna, the Japanese jewellery producer. Igor holds a degree in economics from the Kaliningrad Technical Institute (1992), and degrees in business administration from the Institute d'Administration des Enterprises (France, 1994) and the Danish Management School (1995).

Alexander Shulgin

General Director, Ozon Group

Alexander Shulgin was born in May 2, 1977 in Yessentuki in the Stavropol region. Alexander has a degree in Management at the Rostov State University.
As a specialist in finance sphere with 13 years of experience in the field of consumer goods, Shulgin has held various financial positions at Coca-Cola Hellenic in 1997 and 2007. In 2007 he was appointed as Chief Financial Officer of Coca-Cola Hellenic representation in Russia.
Alexander Shulgin joined the company Yandex as CFO in May 2010. On 1st September 2014, Alexander Shulgin was appointed as General Director of "Yandex".
On December 7, 2017 - appointed to the post of General Director of the OZON GROUP.

Florian Jansen

Chief Executive Officer, Lamoda Group

On his previous position as a managing director, he took care personally of the infrastructure investments such as a cutting-edge automated warehouse, large-scale last mile organisation across Russia and CIS and the transformation of Lamoda into a retail platform. During that period Mr Jansen travelled across Russia to establish and maintain Lamoda facilities. Prior to Lamoda, Florian spent several years at McKinsey & Company. He received an MBA at Universität Witten/Herdecke and a dual MPA – at LSE and Columbia University. Mr Jansen still acts as an angel investor and has supported companies in digital spheres such as DOC+, FoodFox (now Yandex.Eda), Manifest, or Exclaim. Since the foundation of the Lamoda in 2011, Florian spends most of the time in Russia where he lives with his family.