“Made in” – Addressing Reputational Risk in Global Food Markets

06 Jun , 15:00–16:15
The Global Economy in Search of a Balance
Pavilion G, conference hall G1

The global food market is evolving rapidly, and consumer preferences are migrating towards products with unique properties and guaranteed high quality – including the ability to check their properties and origin at the touch of a mobile screen. The pace of life continues to accelerate, information noise is increasing, and consumers are reacting more to resonant offers with their hearts rather than their minds. Consumer preferences in the global markets become polarized based on the reputation of certain countries. What guides today’s progressive consumer in choosing food products? How important is a country’s reputation for developing the agricultural sector? What positions does Russia occupy in the world food rating? How can Russian products be made more memorable and in higher demand?

Anfisa Voronina, Editorial Director of Commercial Projects, Vedomosti

Andrey Danilenko, Chairman, Committee on Agro-Industrial Policy, Delovaya Rossiya (Business Russia)
Sergey Lebedev, Director for Government Relations, Alibaba Russia
Sergey Levin, Deputy Minister of Agriculture of the Russian Federation
Mikhail Lyasko, General Director, Arla Foods
Sergey Mikhailov, General Director, Chairman of the Executive Board, Cherkizovo Group
Valery Schapov, President, Mars Russia

Front row participants
Irina Bakhtina, Vice President for Sustainable Business Development and Corporate Relations in North Africa, Middle East, Turkey, Russia, Ukraine, Belarus and Africa, Unilever NAMET RUB
Andrey Slepnev, Chief Executive Officer, Russian Export Center