Programme

Many governments are seeking the most effective measures to address social and economic challenges and minimize the negative impact of human activity has on the environment and health. The effectiveness of the measures often depends on their combination and balance. These include product regulation, licensing, prevention, taxation, preferences as well as non-restrictive and non-prohibitive measures. Solutions should be effective at reducing consumer risks and environmental impact and, at the same time, they should stimulate the development of manufacturing and production without killing off certain traditional industries but, rather, creating competitive economic and regulatory conditions and incentives for the radical improvement and enhancement of production technologies and product quality. Can a systemic approach to regulation become a source of economic growth? How should the differentiated risk-based approach model be applied as a basis for smart regulation? What are the methods for assessing non-economic risks and benefits from switching to risk-based regulation? Which approach is more effective in the context of achieving national development goals: restrictive or risk-oriented? Will smart regulation stimulate the creation of new markets?

Moderator
Gordon Fairclough, World Coverage Chief, Foreign Editor, The Wall Street Journal

Gordon Fairclough

World Coverage Chief, Foreign Editor, The Wall Street Journal

Gordon Fairclough is the World Coverage Chief for The Wall Street Journal.
Mr. Fairclough directs all of the newspaper's coverage from outside the United States, drawing on his extensive experience in foreign postings.
He has most recently been the Politics and Economy Editor for Europe, the Middle East and Africa. Earlier, he was The Wall Street Journal’s South Asia bureau chief. He as part of The Journal's team of reporters in China who won the 2007 Pulitzer Prize for International Reporting. He has also been based in Prague, South Korea, Japan, Bangkok and New York.
Mr. Fairclough is a graduate of Yale University and the Johns Hopkins University School of Advanced International Studies in Washington, D.C

Panellists
Cees ’t Hart, President, Chief Executive Officer, Carlsberg
Raisa Demina, Chairman of the Board of Directors, TM Velcom Group
Marc Carena, Director General, McDonald’s in Russia
Ilya Lomakin-Rumyantsev, Chairman of the Board of Directors, VLM-Invest
Olga Naumova, General Director, Chairman of the Management Board, Magnit
Andrey Pavlov, Founder, President, ZENDEN Group
Francesco Pansardi, Vice President, Tedeschi Group
Larisa Popovich, Director, Institute for Health Economics, National Research University Higher School of Economics
Maxim Protasov, Head, Russian Quality System (Roskachestvo)
Ashok Ram Mohan, President for Affiliates in Russia and Belarus, Philip Morris International (PMI)
Martial Rolland, Chief Executive Officer in Russia and Eurasia, Nestlé S.A.

Cees ’t Hart

President, Chief Executive Officer, Carlsberg

• June 2015 – present, President & CEO, Carlsberg Group, Copenhagen, Denmark.• January 2009 – June 2015, CEO, FrieslandCampina, Amersfoort, Netherlands.• May 2008 – January 2009, CEO, Friesland Foods, Netherlands.• January 2006 - May 2008, Senior Vice President Marketing Operations Foods Europe & Member of the Executive Board Unilever Europe.• 2002-2006 CEO Lever Fabergé Italy, Member of the Executive Board of Home and Personal Care Europe.• 1998-2002 CEO Poland, Member of the Executive Board of Unilever Central and Eastern Europe.• 1997-1998 Vice-President Foods for Asia Pacific based in Singapore.• 1993-1997 Business Unit Director Foods in Hungary.• 1984-1993 various positions at Unilever (marketing, product manager).Organisations:• The Dutch Dairy Association (NZO), Chairman.• The Dairy Foundation (Zuivelstichting), Chairman.• The Dutch Dairy Association (Productschap Zuivel), Member of the Executive Board.• The Confederation of Netherlands Industry and Employers (VNO-NCW), Member of the Executive Committee.• KLM, Member of the Supervisory Board, Starting 2014.• The Confederation of Danish Industries.• EU-Russia Industrialists’ Round Table, co-chairman.• Foreign Investment Advisory Committee (FIAC), Russia.• The Brewers of Europe, Board Member.Education:• Harvard, General Management Program.• Nima A & B, Marketing.• University of Leiden, Master of Arts (MA), Social Sciences.

Raisa Demina

Chairman of the Board of Directors, TM Velcom Group

Marc Carena

Director General, McDonald’s in Russia

Marc Carena is appointed General Director, McDonald’s Russia as of July 2018.
Swiss by origin Marc joined McDonald’s in August 2017 as Corporate Vice President, International Lead Markets (UK/Ireland, Germany, Australia/New Zealand, France and Canada).
Prior to joining McDonald’s Marc had an extensive experience in Retail (6,5 years) and FMCG (9 years).
Marc held increasingly senior marketing, sales and general manager positions in Nestlé spanning 10 countries across Europe, Asia and Africa, culminating as member of the European Management Committee of Nestlé Professional running South Europe (14 countries).
Thereafter Marc worked in B2B and B2C Retail for the Metro Group in senior roles in Marketing/E-commerce in Eastern Europe up to CEO of Metro Cash & Carry Croatia as well as president of the Supervisor Board of the common Metro/Spar Austria Joint Venture in Croatia
Marc graduated from the University of Berne, Switzerland, with an MA in Business Administration.
Marc has a strong track record of driving success in many countries; caring about people and using his high energy and dynamic leadership style. He brings with him strong food and retail sector experience and knowledge of the system committed to further enhance McDonald’s brand moving forward in Russia.
«I feel very honored to have received the opportunity to lead McDonald’s in Russia and to continue its 30 years history of success” - says Marc Carena.

Olga Naumova

General Director, Chairman of the Management Board, Magnit

Andrey Pavlov

Founder, President, ZENDEN Group

Francesco Pansardi

Vice President, Tedeschi Group

Francesco Pansardi is a partner at Tedeschi Group, a global leader in general contracting and interiors manufacturing across all specialties. He is Vice President of Tedeschi USA and Tedeschi Italy and President & CEO of Tedeschi Middle East. He is also the sole founder and principal of F.P.International Holding, an international advisory firm with focus on Commodities, Construction and Mining. Prior, Mr. Pansardi served as President & CEO of the lighting division of Cassina USA, a leader in the US lighting industry, where he drove the company's strategy, growth and overall operations. Mr. Pansardi had been Marketing Director of MSC (US, Switzerland), Senior Brand Manager at Henkel Cosmetics, Perfumery Division (Italy), Product Manager for Bags & Accessories at Bruno Magli (Italy), and a CPA at Macchiavelli CPA firm (Italy). Mr. Pansardi received his M.B.A. from Columbia Business School, Columbia University, in New York City and his B.S. in Business Economics from the University of Parma in Italy. Mr. Pansardi lives in New York City and Abu Dhabi.

Larisa Popovich

Director, Institute for Health Economics, National Research University Higher School of Economics

Education: MSU (Higher nervous activity biologist-physiologist), Academy of the National Economy under the Government of the Russian Federation (Economics, finance and insurance), the Federal Supervision Service for Healthcare of the Russian Federation (Public health and organisation of healthcare), CSc (biology). Has been a WHO expert.
Up to 1997: worked at scientific institutions of the Academy of Sciences and the Academy of Medical Sciences.
1997–2009: ROSNO-MS insurance company (Senior Deputy General Director, member of the Board of Directors).
Since 2009: the Higher School of Economics National Research University (expert, scientific and educational activities). Key clients: Government of the RF and authorities of constituent entities of the RF.
Experience of public work:
• Member of the Expert Council of the Russian Government.
• Expert of the Strategic Initiative Agency.
• Head of working group of the Co-ordinating Committee for Public-private Partnership, Ministry of Health of the RF.
• Head of commission of the Public Council under the Federal Supervision Service for Healthcare of the Russian Federation (Roszdravnadzor).
Professional interests:
• organisation and economic of healthcare;
• modern medical and social technologies;
• social and medical insurance;
• provision of medicines and medical equipment;
• public-private partnership in the social sphere.

Maxim Protasov

Head, Russian Quality System (Roskachestvo)

Born: 1972 in Moscow. Graduated from the Economics Faculty of Moscow State University and completed postgraduate research at the Institute of Latin America of the Russian Academy of Sciences. 1999 through 2005: member of the Supervisory Council of the National Securities Market Association, of the expert council of the Financial Markets Committee under the State Duma of the Russian Federation. 2011 through 2015: held the position of Chairman of the Management Board of the National Association of Producers and Suppliers of Foodstuffs Rusprodsoyuz. June 2015: appointed head of the Autonomous Non-commercial Organization Russian Quality System (Roskachestvo), set up by Russian Government Directive. Is an active participant in many expert organisations, in particular Open Government, Expert Council of the Federal Antimonopoly Service, working group of the Public Council of the Ministry of Agriculture of the Russian Federation on foodstuff quality, member of the Commission for Supervising the Code of Fair Practices. Married with three children.

Ashok Ram Mohan

President for Affiliates in Russia and Belarus, Philip Morris International (PMI)

Mr. Ashok Ram Mohan started his PMI career in 1996 as project analyst in Hong Kong, which was followed by several job positions with increasing responsibilities in the company’s Finance, Strategic Planning and Business Development functions.
In 2010, he was appointed Managing Director of Reduced Risk Products in Switzerland and led development of business model and global commercial strategies for portfolio of novel products.
In 2014, he was appointed Commercial Director Reduced Risk Products in Japan and in 3 years successfully transformed PM Japan business by switching over 3 M adult smokers to reduced risk product IQOS.
Since August 2017, Ashok has been appointed President of PMI affiliates in Russia and Belarus.
Mr. Ram Mohan was born in 1970 in India. In 1990, he graduated from the College of Engineering, Madras, India with a degree in Industrial engineering. In 1996, he gained his MBA from the Asian Institute of Management, Philippines, holds a CFA charter.
Married, two children.

Martial Rolland

Chief Executive Officer in Russia and Eurasia, Nestlé S.A.

Career
• 2017 – CEO Nestlé Russia & Eurasia
• 2013 – CEO Nestlé Professional, Executive Board Member, Nestlé SA
• 2010 – Chairman and Managing Director, Nestlé France
• 2010 – Senior Vice President, Nestlé SA
Responsible for Africa, Middle East, Turkey and Pakistan
• 2005 – Chairman and Managing Director, Nestlé South Asia
• 2002 – CEO Nestlé Turkey and Central Asia
• 2000 – Business Head, Nestlé Turkey
• 1995 – Marketing and Sales Director – Nestlé Pakistan
• 1992 – Marketing and Sales Functions – Nestlé Thailand
• 1989 – Marketing and Sales Functions – Nestlé India
• 1988 – joined Nestlé

Education
• Program for Executive Development - IMD Lausanne (Switzerland)
• Master of Business Administration – Indiana University of Pennsylvania (USA)
• Diploma (Master) in International Management – Institut Commercial de Nancy (France)

Front row participants
Dmitry Volkov, Deputy Minister of Construction, Housing and Utilities of the Russian Federation
Leonid Ogul, Deputy Chairman of the Committee on Health Protection, State Duma of the Federal Assembly of the Russian Federation

Dmitry Volkov

Deputy Minister of Construction, Housing and Utilities of the Russian Federation

Born on 15 May 1969 in Voskresenskoye village, Yaroslavl Region
1994 He graduated from Lomonosov Moscow State University majoring in Physics and Law. Holds a Candidate of Psychological Sciences Degree.
1989–2016 He worked in senior positions in commercial organisations in Moscow. Since 2013, Deputy Head of the ASI working group on improving the business climate in the construction industry.
2016–2018 Deputy Chairman of the Government of the Khabarovsk Territory on integrated development of Komsomolsk-on-Amur and Khabarovsk.
From August to November 2018
Assistant Secretary of the Minister of Construction Industry, Housing and Utilities Sector of the Russian Federation
3 November 2018 Appointed Deputy Minister of Construction Industry, Housing and Utilities Sector of the Russian Federation
Dmitry Volkov is the winner of the first Leaders of Russia national management competition.

Leonid Ogul

Deputy Chairman of the Committee on Health Protection, State Duma of the Federal Assembly of the Russian Federation