Programme

E-commerce is one of the fastest growing sectors in Russia today. More and more Russians are beginning to buy online, and those who have done so before are rapidly expanding the range of goods and services they consume. The market is already huge and attracts small and medium-sized businesses, but so far 9 out of 10 small sellers and manufacturers are forced to limit their business’ reach to their own city.

In the age of ‘classic’ online stores, the online environment was accessible only to large suppliers, but today’s electronic marketplaces offer an easy entryway into e-commerce for tens of thousands of small businesses across the country. Marketplaces are actively developing innovative technological solutions based on big data on their customers and thus give small businesses the opportunity to use these tools for effective growth.

Will marketplaces be able to swing the balance of power and drive the development of small businesses in the country? What advantages will they give to businesses within the country and consumers?

Moderator
Elizaveta Osetinskaya, CEO, Russians are Okay, The Bell

Panellists
Elena Ivashentseva, Senior Partner, Baring Vostok Capital Partners
Kirill Kaem, Senior Vice-President for Innovations, Skolkovo Foundation
Tina Kandelaki, General Producer, Match TV
Aleksey Skatin, Deputy General Director, The Federal State Unitary Enterprise Russian Post
Alexander Shulgin, General Director, Ozon Group
Florian Jansen, Chief Executive Officer, Lamoda Group

Elena Ivashentseva

Senior Partner, Baring Vostok Capital Partners

Elena Ivashentseva is a Senior Partner at Baring Vostok Capital Partners. Since 1999, she has led investments by the Baring Vostok funds in the mass media, telecommunications and information technology sectors, including Yandex, Ozon.ru, Avito, 1C, CFT, ER Telecom, Ivi.ru, Gett, BlaBlaCar, Carprice, 2GIS, CTC Media and others. Elena graduated from the London School of Economics with a Master’s Degree in Finance and Accounting. She also has a diploma with honors in Economics from Novosibirsk State University.

Kirill Kaem

Senior Vice-President for Innovations, Skolkovo Foundation

Kirill Kaem, whose family have been doctors for no fewer than seven generations, graduated from the Kirov State Medical Academy in Nizhny Novgorod in 1992. Five years later he graduated with distinction from the economics department at the Lobachevsky State University, after successfully completing his studies in Russia and the USA on an MBA program run jointly with Taylor University. He has over 20 years' experience in senior management roles, including 15 years as a CEO at the corporation's various international branches. He specializes in launching start-ups in new regions and countries, and new business areas at major firms. From 1992 to 1994 he owned his own business, distributing medical equipment and pharmaceuticals. In 1995 Kirill Kaem set up a network of regional outlets for the Swedish company Oriflame in the Volga Region, which helped it become one of the region's biggest tax-payers. In the year 2000 he began working in Germany, in the central office of the company Varta. After Varta's merger with the American group Spectrum Brands, he spent eight years in overall charge of the company's operations in Russia. In 2008 he relaunched the German and American holding JAFRA International in Russia, improving profit margins by 40%. In 2009 he took control of the Russian holding Hygiene Kinetics, the biggest manufacturer in the market for domestic paper and cellulose products. Within two years the company's sales growth was several times higher than average growth in the sector, thanks to the introduction of new technologies. From 2011 to 2013 he headed up a new area of business at 'Alpha Group' - the biggest federal chain of clinics, 'Alpha Health Centre', where in the space of a year he managed to double revenue, whilst the chain itself saw profits rise by over a third. From 2013 onwards he has been a member of the Board of Directors and a co-founder of the international medical centre 'Medcluster', set up at the initiative of Sberbank in partnership with Strategy Group Partners, with Johns Hopkins Medicine International as a potential partner. From 2013-2017 he was director of the Skolkovo Foundation’s biomed cluster.

Tina Kandelaki

General Producer, Match TV

Tina Kandelaki is the General Producer at Match TV federal sports TV channel, journalist and public figure.

Professional Experience

From 2002 to 2015, she hosted and produced the iconic shows on radio and TV: she hosted Detali on STS TV channel, Razvorot and Osoboe Mnenie on Echo of Moscow radio station, Unreal Politics on REN TV and NTV; she produced Infomania project on STS, along with the television game show The Smartest.
In July 2015, Tina Kandelaki took the position of the General Producer at Match TV federal sports TV channel.

Education

Tina graduated from the journalism department of Tbilisi State University and from the department of international relations of the Russian State University for the Humanities.

Accolades

Two TEFI awards for The Smartest, including Best Talk Show Host, Runet Prize 2011 for the Smart School project, and others.
Match TV channel was awarded with more than 20 accolades, including five TEFI national television awards and six of the Mediabrand awards.

Aleksey Skatin

Deputy General Director, The Federal State Unitary Enterprise Russian Post

Alexander Shulgin

General Director, Ozon Group

Alexander Shulgin was born in May 2, 1977 in Yessentuki in the Stavropol region. Alexander has a degree in Management at the Rostov State University.
As a specialist in finance sphere with 13 years of experience in the field of consumer goods, Shulgin has held various financial positions at Coca-Cola Hellenic in 1997 and 2007. In 2007 he was appointed as Chief Financial Officer of Coca-Cola Hellenic representation in Russia.
Alexander Shulgin joined the company Yandex as CFO in May 2010. On 1st September 2014, Alexander Shulgin was appointed as General Director of "Yandex".
On December 7, 2017 - appointed to the post of General Director of the OZON GROUP.

Florian Jansen

Chief Executive Officer, Lamoda Group

On his previous position as a managing director, he took care personally of the infrastructure investments such as a cutting-edge automated warehouse, large-scale last mile organisation across Russia and CIS and the transformation of Lamoda into a retail platform. During that period Mr Jansen travelled across Russia to establish and maintain Lamoda facilities. Prior to Lamoda, Florian spent several years at McKinsey & Company. He received an MBA at Universität Witten/Herdecke and a dual MPA – at LSE and Columbia University. Mr Jansen still acts as an angel investor and has supported companies in digital spheres such as DOC+, FoodFox (now Yandex.Eda), Manifest, or Exclaim. Since the foundation of the Lamoda in 2011, Florian spends most of the time in Russia where he lives with his family.

Front row participant
Kirill Burlakov, Chairman of the Board of non-bank credit organization Electronic Payment Service