Healthy Regions: Projects and Best Practices

06 Jun , 16:45–18:00
‘Healthy Life’ Programme
Pavilion G, ‘Healthy Life’ Area

According to WHO estimates, people’s health is 50–55% dependent on their lifestyle, 20% on the environment, 18–20% on genetic predisposition, and only 8–10% on healthcare. Despite such a limited impact by the healthcare system, it’s difficult to overestimate the potential role of the regional authorities. It’s not only a matter of improving healthcare, but also environmental issues and the availability of recreational areas, sports facilities, and information campaigns that aim to promote a healthy lifestyle. Big business could be another important player in this regard by not only implementing internal corporate employee healthcare programmes, but also external social initiatives to inform the public about ways to fully transition to a new level of well-being and health. Creating infrastructure for a healthy society offers great prospects for small and medium-sized businesses, which now have the opportunity to fill a niche in the production of farm products, organic cosmetics, simulators, biodegradable packaging, reusable utensils, and much more. How can the regional authorities support breakthrough business ideas? How might it be possible to increase life expectancy in the regions in the future through the joint efforts of activists, business, and the government?

Vladimir Geraskin, Executive Director, Practice of Providing Services to Government Agencies and Public Sector, PwC Russia

Nico Van Hoecke, President, Eastern Europe, Middle East, Africa (EEMEA), MSD
Igor Kagramanyan, First Deputy Chair, Committee on Social Policy, Federation Council of the Federal Assembly of the Russian Federation
Natalya Komarova, Governor of Khanty-Mansi Autonomous District – Yugra
Oleg Salagay, Deputy Minister of Health of the Russian Federation

Front row participants
Victoria Badtieva, Head of Branch No. 1, Moscow Centre for Research and Practice in Medical Rehabilitation, Restorative and Sports Medicine, City of Moscow Department of Health
Anton Buzdalin, General Director, eApteka
Nonna Materkova, Founder of the Research Centres "Creative Practices" and "Calvert 22"; Russian representative to the International Advisory Council of the Creative Industries Federation
Alexander Rasumov, President, National Spa Association; Member of the Russian Academy of Sciences
Aleksey Struchkov, First Deputy Prime Minister of the Republic of Sakha(Yakutia)