STRATEGIC COMMUNICATIONS: A CRITICAL FACTOR FOR RUSSIA’S COMPETITIVENESS IN GLOBAL MARKETS

STRATEGIC COMMUNICATIONS: A CRITICAL FACTOR FOR RUSSIA’S COMPETITIVENESS IN GLOBAL MARKETS

22 May, 17:15–18:30


To survive and thrive, Russian business leaders who are steering their operations abroad must find international partners and build new strategic alliances as well as integrate into global production chains and knowledge sharing in order to enjoy the competitive benefits on a multinational scale. Rising to this challenge will require that Russian corporations to not only be clear and transparent, but they should also embody values reflecting global leadership ambitions and focus on partnership-building. How can strategic communications and the latest branding tools be used to accomplish these goals and consequently increase Russian competitiveness in global markets?











Broadcast

Key moments

"Brand is about the trust placed in it from employees to customers, consumers and business partners. It is all about quality, confidence, belief and leadership".
Peter Necarsulmer