New Opportunities in the Transformation of the Global Automotive Market
Changing consumer preferences and technological innovations promise to reshape the structure of the Russian automotive market. Future demand is to be driven by vehicles with fundamentally new features, such as electric powertrains, self-driving technologies, and network capabilities. Changes in the global automotive markets are projected to shift where profits are captured to the benefit of manufacturers of high-tech components and systems, spurring the spread of advanced technology as well as the emergence of new models of competition and cooperation. How might the technological changes facing the automobile sector drive new models of collaboration amongst established players? What product features and innovations are likely to require consortia partnerships, and who are the main players likely to shape the Russian automotive sector? What role, if any, should the government play in helping the sector adjust to the new environment, and what is the prognosis for Russian automotive sector over the medium term?