Business Priority

New Challenges of Digitalization: People and Technologies

03 Jun , 15:15–16:30
Business Priority Programme
Special session
Pavilion H, Business Priority Zone

The agenda of the digital economy and challenges of new reality set new rules of the game in the society, thus, changing the principles of doing business. The models and strategies of how to manage a company are updating rapidly. Thus, a company needs to be mobile, adaptive, fast, and multi- service to maintain its status in the market. Now we can see the most rapid transition to the use of digital solutions: according to the Worldwide Digital Transformation Guide, global spending on
digital business transformation in 2020 amounted to $1.3 trillion. However, despite the active discussions of digital projects, the volume of investments is quite low. The owners of businesses need realizing that the process of transition to digital reality is difficult and complex: it requires time, significant resources, fundamental reforming of the company&culture and the development of human capital. Seen in that light, innovative technologies will become a competitive advantage of any sphere
of business, allowing optimizing the processes in any company, discover hidden qualities of employees, influence their motivation, promote enhanced productivity and increase efficiency. In the speed-dominant era, the complex cooperation of technologies and a human being is the driver for the
development and effective operation of the company.

— How companies' business models, structures, and strategies are changing in response to the
challenges of the times. The role of technologies.
— What prevents changes in the company and how to avoid mistakes during the digital
transformation process?
— How digital solutions and services provide a healthy and productive work environment, improve
processes within the company, and increase business results.
— How cloud technologies, IT, BigData contribute to the well-coordinated work of the team, staff
motivation, productivity growth, effective organization of processes, and as a result, the
sustainable development of the company.

Mikhail Romanov, Consulting Leader in CIS and Central, Eastern, Southeastern Europe & Central Asia, EY

Elina Isagulova, Vice President for B2B Commerce and Operational Management, Group
Aleksey Kulichenko, Deputy General Director for Economy and Finance, Severstal
Alice Melnikova, director of Digital and Information Technologies, SIBUR
Vladimir Salakhutdinov, director of Strategy and Business Development, Member of Management Board X5 Retail Group
Evgeny Charkin, Deputy Managing Director, Russian Railways
Nadiya Cherkasova, Deputy President - Chairman of the Board, Otkritie Bank