Business programme

The Role of Sport in Shaping the Youth Policy of the Future

03 Jun , 09:00–10:15
The Human Factor in Responding to Global Challenges
Passage in zone G, Passage Hall

Sport has always been a key component in the formation of youth policy, and in recent years its role has grown exponentially in this regard. For the state, youth is a form of capital and a resource that can aid its economic, intellectual and cultural development. The objectives of youth policy today, in view of the internet’s influence and the mass participation in online life among young people, are more closely connected than ever to the preservation of the nation’s health and the popularization of sports and healthy lifestyles. What makes sport an important tool for personal development? Why is it important for sporting organizations to increase their social responsibility? How can this resource, as a form of human capital, influence the country’s economic, intellectual and cultural development? How can today’s youth policy make sporting infrastructure more accessible? How can fans be incentivized to watch elite-level sports and take part themselves within a broader drive to popularize sport? How can sports marketing help to improve communication with audiences? How can state corporations improve their image through sports sponsorship? What is the role of opinion leaders in promoting positive values?

Tinatin Kandelaki, General Producer, Match TV

Vasily Artemiev, Member of the High Council of the Rugby Union of Russia, CSKA and Russian National Team Player
Umar Kremlev, President, International Boxing Association (AIBA)
Igor Levitin, Aide to the President of the Russian Federation
Dmitry Mazepin, General Director, URALCHEM
Oleg Matytsin, Minister of Sport of the Russian Federation
Boris Paikin, Chairman of the State Duma Committee on Physical Culture, Sports, Tourism and Youth Affairs
Peter Szijjarto, Minister of Foreign Affairs and Trade of Hungary
Denis Solovyov, Deputy Chairman of the Management Board - Director of the Communications Development Department, NOVATEK; Vice President, Russian Football Union
Ksenia Shoygu, President, Russian Triathlon Federation; Head of the League of Heroes

Front row participants
Vasily Brovko, Director for Special Commissions, Rostec
Dmitriy Glushko, Deputy General Director, Agency for Strategic Initiatives
Elena Dyagileva, Deputy Governor of the Murmansk Region
Alexander Medvedev, General Director, Football Club Zenit
Francisco Javier Hurtado Mira, Chairman, Democrat Youth Community of Europe