Business programme

Sports against COVID-19: New Mission and Development Strategy

03 Jun , 15:00–16:15
The Human Factor in Responding to Global Challenges
Pavilion H, Krasnodar Region Hall

The humanitarian mission of sports and the role of athletes have become increasingly important in the new normal. It has been proven that obesity, diabetes, and cardiovascular diseases contribute to the severity of COVID-19, regardless of the patient’s age. At the same time, sports, healthy diet, and an active lifestyle are powerful weapons against the viral threat. The development of public sport and raising its popularity were prioritized in the new Russian sports development strategy for 2030, which aims to have 70% of the country's population involved in sports by this date. What measures have been taken by the state to achieve this ambitious goal? What can be done to instil a love of sports at an early age that can be carried forward in life? Which regional success stories should be replicated nationwide? What is being done to develop sports in rural areas? How can celebrated athletes help in efforts to achieve the goals of the 2030 Strategy, and what role has been assigned to Russian national teams and sports federations? What role has been assigned to bookmakers in terms of financing sports? Which new sporting formats are becoming a successful business product, and what programmes in the “Sports for All” initiative are implemented by business? How can a balance be struck between supporting amateur and professional sport?

Georgy Bryusov, Acting Chief Executive Officer, Centre for Athletic Training of Russian National Teams (CAT)

Alexander Karelin, Member of the Committee of the Council of the Federation of the Federal Assembly of the Russian Federation on Foreign Affairs
Yury Krasovsky, President, Liga Stavok (a bookmaker company)
Oleg Matytsin, Minister of Sport of the Russian Federation
Boris Paikin, Chairman of the State Duma Committee on Physical Culture, Sports, Tourism and Youth Affairs
Dmitry Pristanskov, State Secretary – Vice-President, Norilsk Nickel
Vasily Titov, President, Russian Artistic Gymnastics Federation
Radiy Khabirov, Head of the Republic of Bashkortostan