Business programme

Winemaker Rules: New Prospects for Russian Exports

03 Jun , 17:00–18:15
Delivering on National Development Targets
Pavilion H, Krasnodar Region Hall

Russian wine is a promising product with an export geography that expands every year. Today, there is demand for the products of Russian winemakers in over 20 countries. The total volume of Russian wine exports has increased by one third in the last five years alone. The enticing prospects of entering international markets have forced winemakers to consider expanding their vineyards and their manufacturing capacities. However, image remains a limiting factor, requiring the use of complex marketing programmes to promote Russian wine abroad. This issue cannot be addressed without support from the government and international experts. What tools are currently being used to promote wines from around the world? What are the keys to success of countries with world-renowned wines? What is the role of the government in promoting Russian wine in international markets?

Alexander Stavtsev, Vice President, Board Member, Russian Association of Retail Market Experts

Veniamin Kondratiev, Head of Administration (Governor) of Krasnodar Territory
Maxim Protasov, Head, Russian Quality System (Roskachestvo)
Boris Titov, Presidential Commissioner of the Russian Federation for the Protection of Entrepreneurs’ Rights
Michele Emiliano, President Puglia Region of the Italian Republic

Front row participants
Renaud Burnier, Co-Owner, Wine House BURNIER
Viktoriya Yemelyanovich, General Director, Kuban-Vino
Sergey Storozhenko, Chairman of the Board of Directors, APF Fanagoria