Creative Business Forum

Investing in HR: Partnership between Business and Education in Creative Industries

02 Jun , 10:00–11:30
Creative Business Forum
Panel Session
Pavilion G, conference hall G1
In partnership with Universal University

Russia is on the verge of transitioning from a resource-based economy to an economy of ideas. This transition will be possible once the problem of HR shortages is solved. Instead of looking for talented graduates post factum, businesses can directly play an active role in the education of future specialists. In addition, to effectively adapt business to changes, employees need to acquire additional knowledge and skills to help companies grow. Cooperation between business and education is becoming a new trend and necessity of the 21st century. What can business get from cooperation with educational organizations? What barriers are hindering the integration of real cases and briefs from companies into training programmes? Educational standards vs. the labour market: how can we keep up with changes and provide relevant education? Supply and demand: what skills and expertise are in short supply today and what kind of graduates should universities be producing for the creative economy? Competition for talent: who dictates the conditions in creative industries – the employer or the staff? Social responsibility: how does investment in education affect a business’s reputation and why aren’t endowment funds a trend for Russia yet?

Ekaterina Cherkes-zade, Head, Universal University

Ekaterina Gordon, Lawyer, Founder, Gordon & Sons
Elena Druzhinina, Deputy Minister of Science and Higher Education of the Russian Federation
Yanina Novitskaya, Managing Director, Cartier Russia, Ukraine and the CIS
Dmitry Peskov, Special Representative of the President of the Russian Federation on Digital and Technological Development
James Hart, Director for Strategy and Business Development, TwoFour54