Creative Business Forum

Socio-Cultural Projects: TETRA as a New Mechanism for Developing Creative Industries and Public-Private Partnerships

02 Jun , 12:15–13:45
Creative Business Forum
Pavilion G, conference hall G5
In partnership with Ministry of Industry and Trade of the Russian Federation

In the era of scientific and technological transformations, mass digitalization, and the growing role of intellectual property, creative industries are becoming one of the most important areas for the development of the economy and society. By combining production in heritage (artistic and traditional crafts, museum and library science, etc.), culture and art, IT and digital, media, fashion, architecture, and creative research and development, creative industries identify new types of socioeconomic interaction and contribute to the success of territorial development. The location factor also plays an important role in the development of creative industries. Territories that are home to folk arts and crafts offers unique potential, where the ‘code of creativity’ has been established both historically and genetically. A substantial portion of Russia’s tangible and intangible heritage is located in such territories, where the majority of historical expertise, such as the artistic processing of metal, wood, glass, stone, ceramics, and bones, the art of embroidery, lace-making and much more, is concentrated. If such expertise is supplemented with modern expertise (IT, fashion, design, etc.), this will give a powerful impetus to the development of creative industries and the territories themselves that are the main keepers Russia’s ‘cultural code’. The creation and development of creative and industrial tourism clusters will help to organize a creative community.
What are some of the special aspects of setting up creative clusters based on historically established creative communities? How does the TETRA project (territories for the preservation and development of traditions and way of life) contribute to the creation of unique modern products in heritage-based creative industries? What forms of support are there for entrepreneurial activities in the territories? What are successful examples of public-private partnerships in the development of creative industries?

Nataliya Loseva, Deputy Editor-in-Chief, International News Agency Rossiya Segodnya

Abeer Al-Kuwari, Director Research and Learning, Qatar National Library
Natalya Virtuozova, Vice Governor of Moscow Region
Vadim Duda, General Director, Russian State Library
Adkham Ikramov, President, World Crafts Council-Asia Pacific Region (WCC-APR)
Gulnaz Kadyrova, Deputy Minister of Industry and Trade of the Russian Federation
Sergey Kapkov, Head of the Centre for Culture Economy, Urban Development and Creative Industries Research, Faculty of Economics, Lomonosov Moscow State University
Ratish Nanda, General Director, Aga Khan Trust for Culture India (online)
Mikhail Sokolov, Advisor to the Board of Directors, AFK Sistema
Natalia Fishman, Aide to the President of the Republic of Tatarstan

Front row participants
Irada Ayupova, Minister of Culture of the Republic of Tatarstan
Aizhan Bekkulova, Chairperson, Union of Artisans of Kazakhstan
Anton Georgiev, General Director, Krestetskaya Strochka
Elena Kravets, General Director, Lilies of Alexandre Vassiliev
Andrey Maksimov, Founder and Chief Editor, Живоенаследие.рф
Valery Mitronin, Commercial Director, Dyatkovo Crystal Plant Plus
Maria Morozova, General Director, Elena and Gennady Timchenko Charitable Foundation
Natalia Pilyus, Member of the Commission of the State Council of the Russian Federation in the direction of "Culture"
Andrey Reznikov, Genral Directoe, Gzhel Porcelain Factory
Aleksey Shimko, Acting Minister of Tourism, Government of Moscow Region
Sergey Yakovlev, Director of the Department of Tourism Development and Folk Arts and Crafts, Government of the Nizhniy Novgorod Region