Healthy Life

Communications Ecosystem to Protect and Promote Health

05 Jun , 12:00–13:15
‘Healthy Life’ Programme
Panel session
Pavilion F, Healthy Life Area
Session sponsored by Natsionalnye Prioritety ANPO and Pirigov Russian National Reserch Medical University

With the onset of the pandemic, it has become important as never before that the public receive up-to-date accurate information. Government efforts have been focused on development of various communication tools that allow reaching every person regardless of their age or location. Development of an open dialogue between the state, medical community, and the public has remained top priority to this day. In all the time of its existence, the image of healthcare has always encountered stereotypes, both positive and negative. Impartial healthcare indicators demonstrate systematic growth of the industry. However, it remains one of the most crisis-ridden ones in media space. Carrying out communication campaigns that focus on fighting chronic non-infectious diseases is incorporated into Healthcare and Demography national projects, whose key goal is to form a positive attitude of the country’s population toward development of national healthcare.
● What do popular opinion polls say? How do people feel about healthcare issues? Did the novel coronavirus infection pandemic impact the attitude of society toward healthcare?
● What difficulties does healthcare experience when working with media? Are there any special aspects? What communication channels should be stressed?
● How are healthcare communications with the public carried out at the regional and municipal levels?
● What are the salient features of Russian public healthcare communication campaigns as compared to foreign ones?
● What are the specifics of healthcare communication campaigns in social media? Which sites should have special attention?

Natalia Darbinyan, Head of Communications, Support of Healthcare National Project, Natsionalnye Prioritety ANPO

Melita Vujnovic, Representative to the Russian Federation, Head of Office, World Health Organization Office in the Russian Federation
Dmitry Komendantov, Government Relations Director, Mail.Ru Group
Aleksandra Malygina, Director of Communications, Healthcare Department of the Tyumen Region
Georgy Nadareishvili, Vice-Rector for strategic development, Pirigov Russian National Reserch Medical University, director, Federal center for volunteering and mentoring support in healthcare of the Ministry of health of Russian Federation
Oleg Salagay, Deputy Minister of Health of the Russian Federation

Front row participants
Julia Gryaznova, Head of Strategy, Analytics and Research Department, Natsionalnye Prioritety ANPO (online)
Victoria Madianova, Deputy Director, Higher School of Healthcare Leadership and Management, I.M. Sechenov First Moscow State Medical University of the Ministry of Health of the Russian Federation