Creative Business Forum

Animation Brands: International Cooperation and Export Strategies under the New Conditions

17 Jun , 10:00–11:15
Creative Business Forum
Pavilion G, conference hall G3

Export is a factor and a condition for stable growth of animation production. Even though the animation industry is still very young, having entered the international arena about ten years ago, Russian animated content is translated into more than 50 languages and is broadcast in more than 150 countries. The changing geopolitical situation has affected cooperation with many international partners, including TV channels, online platforms and content distributors. In addition to suspended contracts, there are difficulties of a purely technical nature involving international transactions. In this situation, the most advantageous strategy is to find new partners in countries where the animation content sales markets used to be substantially smaller. Which regions are today the most attractive for distribution and co-production? What is the share of export revenue in the animation brand monetization model? What forms of government incentive to the animation industry, including for exports, are the most effective? What is the potential for Russian animation brand export capacity growth, particularly as a soft power means?

Yuliana Slashcheva, Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association

Seyedmahdi Javadi,
Ilya Krivitsky, General Director, Krasny Kvadrat (Red Square) Media Group
Albina Mukhametzyanova, Director, Yarko
Yulia Nemchina, General Director, Riki Group
Vitaliy Stepanov, General Director, Moscow Export Center
Ahmet Erdal, Founder, Delightful Animation Studio; Secretary General, TAFPA (Turkish Animation Film Producers Association) (online)

Front row participants
Vyacheslav Utochkin, Head of the professional retraining program "Game Project Management" of the Competence Development Center in Business Informatics, Logistics and Project Management, Graduate School of Business of the National Research University "Higher School of Economics"; Co-Founder and General Producer of the Gaming Company Geeky House
Anna Shelegina, Co-Founder, General Director, Platoshka Animation Studio