Creative Business Forum

Production of Original TV Shows: New Time, New Meanings

17 Jun , 12:00–13:15
Creative Business Forum
Pavilion G, conference hall G3

For many years, the television market thrived on purchased foreign TV formats. Almost all major TV shows we have watched since the foundation of commercial television in Russia have been successful international formats. At first, they were supplied mainly by the USA and the UK, then Japan joined in, and recently South Korea entered the market. Each such format carries the cultural code of the country from which it originated. Since the inception of commercial television in Russia, only a few original formats have originated here. But the new time has brought new challenges, and now, like never before we need more than just new formats, we need ideas, drivers, meanings, and an atmosphere that will appeal to the Russian audience here and now. We can say that the new time could turn the TV show production market in Russia upside down. A team game or a solo competition – what works better on air? Why doesn't the Russian audience want to watch tough competition shows but prefers team games? What actual effect did the departure of foreign sponsors and production companies have? How do socially-orientated projects become new TV hits? Which shows are the favourites of TV, online platform and social network audiences?

Ilona Egiazarova, Chief Editor, Vokrug TV

Alexander Akopov, Director, Film Institute, National Research University Higher School of Economics
Tatyana Mironova, Media Manager, Showrunner; Founder, General Director, TLVision
Konstantin Obukhov, General Producer, TV-3 channel
Vladislav Severtsev, Producer
Alexey Stolyarov, Blogger
Yulia Sumacheva, General Producer, Managing Partner, White Media